Mansion, luxury cars and Meladze at a party: how blogger Lerchek got rich and why she is famous

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A native of Togliatti and a graduate of Moscow State University Graduate School of Business, she has been running fitness marathons since 2018. She became particularly famous after the Perfect Body marathon. The blogger promised that participants will be able to get rid of 10 centimeters of waistline in four weeks. In addition, Lerchek produces cosmetics. She has a lot of fans online – over 10 million users have subscribed to her blog.

Lerchek is married to businessman Artem Chekalin, believed to be the son of a civil servant. They met while studying at university. They have three children: twins Alice and Bogdan and their son Leo.

In 2021, Lerchek entered the Forbes list as one of Runet’s highest paid bloggers. Then his annual income was estimated at $600,000.

According to the latest data provided by the Shot telegram channel, the annual turnover of only one of Chekalin’s companies, BE FIT, through which she sold marathons, is about 3,000,000,000 rubles. Only on her cosmetics brand Letique Cosmetics, she earned about 110 million rubles a year.

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Lerchek made no secret of his success. She became known to the general public after celebrating her 30th birthday in style in November 2022. Among the guests were Philip Kirkorov, Valery Meladze and Elena Blinovskaya, who entertained the hostess with songs and dances, Ekaterina Varnava and Nurlan Saburov led the holiday, and Lerchek sold the first piece of the birthday cake for 1.7 million rubles. The party itself was decorated in the style of a Brazilian carnival, and Lerchek paraded around the stage in feathers.

The blogger has not deprived herself of the luxury either. Together with her husband, she bought a cottage in an elite village, where the cost of real estate starts at 23 million rubles.

Bailiffs who came to Valeria for a search after being accused of tax evasion also found a Tesla car, the value of which is estimated at 6 million rubles in Moscow, and a Mercedes Gelendwagen, the average cost of which is 10 million rubles. In addition, jewelry was found in the house of a millionaire, including 8 kg of pure gold and an expensive watch.

The tax service accused Lerchek of non-payment of taxes in the amount of 300 million rubles. The blogger used the simplified tax system, valid for individual entrepreneurs whose income does not exceed 150 million rubles per year. However, the tax authorities are sure that the real income of the social media star far exceeded this amount, and Lerchek left taxes, withdrawing money through relatives.

Now, Valeria and her husband risk up to 3 years in prison.

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