Digital influencer and entrepreneur bets on “live shopping” and “publis”
Whether it’s controversial makeup or when the topic is money, you must have heard of it Virginia Fonseca. Currently, the digital influencer and entrepreneur is among the most followed personalities on social networks, with one of the most profitable accounts, and has assets valued at up to BRL 30 million. But where does Virginia’s fortune come from?
Born in Danbury, Connecticut, USA, she is the daughter of Mário Serrão, who died in 2021, and Margareth Serrão, and has two siblings, Pedro and Michelle. She moved to Portugal at the age of 17, at the same time she began to gain visibility on the Internet with YouTube videos. When she turned 18, she moved to Brazil.
She is now 24, married to the country singer and son of Leonardo, Ze Philip, and has two daughters, Maria Alice and Maria Flor. On social networks she has a habit of sharing her daily life, as well as beauty tips and, of course, her family.
At a young age, on YouTube, Virginia started monetizing her videos and started making money. “With four months on the channel, I was already earning income from YouTube. Was low, just to buy a few things. I also started having financial return when I went to work with RezendeEvil, in 2018. Besides gaining my financial independence, I can help my parents which makes me really satisfied. I am also investing in commercial premises,” she revealed to Quem magazine.
Today, the young woman accumulates 42.8 million followers on Instagram alone, having one of the accounts with the highest engagement on the social network. On the neighboring network, TikTok, there are 36.6 million followers. She gambles on “publicis” and advertising for her brands to exploit the profits, becoming one of the highest paid celebrities in the country.
Due to the billing, she has earned the nickname “Brazilian Kardashian”, in reference to the Kardashian sisters, from the United States, who have also made their fortunes with their own cosmetic brands and social networks.
That’s the estimate Virginia earns R$ 1 million to R$ 2 million a month. The money comes from a variety of sources, such as investments in real estate and retail space, as well as cosmetics brands WePink, Maria’s Baby and baby products. She is also the host of the PodCats podcast, along with Camila Loures. Virginia is a partner in an aesthetic procedures company and in the marketing agency Talismã Digital, together with the family of her husband, Zé Felipe.
But it’s not just his entrepreneurial career that is driving up his profits. Much of his fortune also comes from his commitment to advertising and his career as a digital influencer.
live shopping
Virginia has gained exposure to have earned BRL 17.4 million in just 3 months with one perfume of the WePink brand, according to her Forbes. “We made that number with a single scent that people haven’t even smelled,” she said.
One of the more memorable moments was when the young lady ran a 13 hours of live on Instagram for the WePink cosmetics brand. In your opinion, more than R $ 22 million worth of products were sold. ‘Live shopping’ is a style that is enjoying success with several brands, and has become a way to bring the online public closer to the products that are sold on the internet.
The idea is to simulate the face-to-face sales experience, where an associate answers customers’ questions and talks more about the product. Combining Virginia’s visibility with the popularity of the products resulted in a huge profit.
The live was attended by his partner, Samara Pink, her husband, Zé Felipe, his mother and several other people. She also made jokes and challenges to hold an audience of thousands, who followed and bought. “The biggest secret to staying on top is creativity. You always have to do something new, otherwise everything stays the same and doesn’t move forward,” she said Who.
Source: Terra
I am Amanda Gans, a motivated and ambitious professional in the news writing industry. With over five years of experience in this field, I have developed an eye for detail and an ability to craft stories that captivate readers. I currently write for Gossipify, where I specialize in beauty & celebrities news. My passion lies with exploring the world of beauty through writing, interviewing experts and developing articles that are both informative and entertaining.
