Yuri Antonov, Mot, Sevil and other guests at the third Radio Monte Carlo Golf Cup

During the Radio Monte Carlo Golf Cup, the results of the first Russian Design and Fashion Forum, which was held this spring with the information support of the Russian Media Group, were summarized.

Ekaterina Ivanova, Head of the Creative Projects Department at the Roscongress Foundation, said: “The design industry in Russia has been formed, and the theme of the first design and fashion forum will continue at SPIEF, the space Russian design will appear there. , there will be performances by Russian designers, including with the participation of cybermodels. “.

In turn, the President of the Union of Designers of Russia, Vitaly Stavitsky, said that SPIEF 2023 will also discuss a unified state design policy, thanks to which the country’s positioning is formed.

Evgeny Drozdov, General Manager of IL DE BEAUTE, spoke about the emotional component of the brand.

“We had the legacy of IL DE BEAUTE, which we adapted taking into account international experience, becoming a Russian company again,” said Evgeny Drozdov. – We are facing a delay in opening a new format. And the company mission was formed: “ILE DE BEAUTE” – an island of beauty, tranquility and dignity.

The boss of one of the leading companies in the sector also mentioned the difficulties associated with the launch of new brands. As noted by Yevgeny Drozdov, this year IL DE BEAUTE added 60 new high-quality brands to the existing 120 brands, and now the chain is faced with the task of making customers fall in love with it.

One of the channels of interaction between brands and consumers is through the media, including music and entertainment, which provide a positive information background for promotion. As an example of a brand integration platform, the Russian Music Award of the RU.TV channel was cited, which took place on May 23, the success of which was told by the general producer of the RU channel .TV Mikhail Bogomolov. 134 million contacts to view materials about the ceremony on the Web, more than 1000 publications in the media – these are only the preliminary results of the event.

“Success is not determined by technology,” said Dmitry Mednikov, general manager of Russian Media Group and moderator of the session. – Stations of the “Russian Media Group” are among the most dynamically developing. That’s more than 35 million listeners per month. We were the first in Russia to launch a radio station created entirely by a neural network. But it’s technology. And growth focuses on improving the quality of life for listeners.

“Adaptation is the main word that describes today’s reality,” summed up Valery Fedorov, general manager of VTsIOM. – And it is not only an addiction, but also a questioning of values. For example, political opinions turned out to be unimportant compared to the values ​​of life, love, the environment. I call it “the revenge of eternal values”.

The speakers underlined that today there is a huge demand from the public, there are those who have energy and resources for the development of the country and the economy. At the same time, the risks did not disappear, but people understood how to live in this dangerous and exciting, but promising world.

Media personalities also became guests of the golf tournament and business session: Yuri Antonov, Pasha, Mot, Sevil (Artik & Asti), Lana Svit, Svetlana Khorkina, Dmitry Olenin, Nikas Safronov, Snezhina Kulova, Nina Fokina and others.