Find out who are the most influential celebrities of the year

Grazi Massafera, Iza and Gisele Bündchen are part of the ‘Top 5’; see the details!

The 4th edition of the ‘The Most Influential Celebrities’ survey, conducted by Ipsos, once again elected the most influential Brazilian personalities in the country.

The idea of ​​the report is to evaluate the power of influence on brands. Famous people like Anitta, Bruna Marquezine, Tatá Werneck and Caio Castro are on the list with 200 names. The work still punctuates the celebrities best known to the public. In the category stand out Neymar, Xuxa, Silvio Santos and Luciano Huck.

The survey measures influence, or how much these personalities can influence the public. With this, the issues considered are: purchase decision, opinion, brand trust or encouragement to experiment with a new product that has been evaluated. Additionally, there is an image rating of each celebrity based on 40 attributes.

Given the questions, check out the five top rated celebrities below:

5th place – Grazi Massafera

As the list points out, Grazi Massafera appears in 5th place in the ranking, accumulating over 25 million followers on Instagram. According to the study, the actress has a strong presence in the media, both for the high interest of the public in following her personal life, and for having starred in various advertising campaigns.

4th place – Jout Jout

Vlogger, writer and journalist Jout Jout debuted in 4th place with the result of her YouTube channel, ‘JoutJout Prazer’, which has more than 2 million writings. Among the themes associated with it are sexuality, health, food, animal care and cooking. In 2016, Jout Jout also published the book “Tá todos mundo mal”, which became one of the best sellers in Brazil.

3rd place – Natalia Arcuri

Owner of the ‘Me Poupe’ channel, Nathalia also stood out among the main names. Speaking of finance, she is a journalist and presenter and owns the largest channel in the world on the subject. There are more than 7 million entries.

2nd place – Iza

In 2021, Iza appeared as the most influential celebrity, but this time around, she ranked second. Indeed, the singer is one of the main rising voices in the Brazilian music industry, acclaimed both inside and outside the country. In addition to acting in several advertising campaigns, Iza is also a judge on TV Globo’s “The Voice Brasil”.

1st place – Gisele Bundchen

At the top of the list is Gisele Bündchen. Almost 20 million followers follow the Brazilian on social media. A lover of different brands, she constantly participates in media campaigns as a poster girl.

Source: Terra

Camila

Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.