Globo announces the launch of two FAST soap opera channels with classics from the 70s and 80s

Globo will launch two channels exclusively on Globoplay: ‘Viva 70 fast’ and ‘Viva 80 fast’, dedicated respectively to television drama from the 70s and 80s. From next Monday, 27/11, soap lovers will be able to follow the great successes of plim-plim again, or for the first time.

On Viva 70 fast the program includes three simultaneous titles: ‘A Sucessora’ (1978), ‘Locomotivas’ (1977) and ‘Dancin days’ (1978). On Viva 80 Fast the program includes four titles: ‘Baila Comigo’ (1981), ‘Sassaricando’ (1988), ‘Amor com Amor se Paga’ (1984) and ‘Fera Radical’ (1988). Five episodes of each soap opera will be broadcast each week, Monday to Friday, with reruns every three hours on weekdays and a marathon on weekends.

Globo began the FAST (free, ad-supported streaming television) channel experience in December 2022, with the launch of ‘Receitas fast’ and ‘ge fast’ on Globoplay and Samsung TV Plus, aimed at niche gastronomy and sports , both with good performances. Now, the company delves into its treasured collection of classic soap operas to bring two channels featuring the best of the most consumed genre to Globoplay.

“Trend in the world”

Raphael Corrêa Netto, director of Globo’s Entertainment, Kids, Variety and News channels, celebrated the news: “FAST channels are a trend in the world and Brazil has been highlighted, especially when we look at consumption on connected TVs. combination of a rich collection, channel expertise and being the largest Brazilian streaming platform gave Globo a differentiator to invest in this universe. We started with “Receitas fast” and “ge fast”, and we have now launched two soap opera channels, which will be exclusive to Globoplay. By the end of the year, we will target children and young people, with two more channels featuring Malhação and DPA – Detetives do Prédio Azul,” he said.

“Our experience with ‘receitas fast’ and ‘ge fast’ has been very positive, with more than 2 million users per month following the content. A new opportunity tested by more than 20 brands who have advertised on the channels. I Upcoming launches strengthen the potential of FAST channels for the Brazilian advertising market“, added Renata Fernandes, director of digital advertising products at Globo.

The channels “Viva 70 fast” and “Viva 80 fast” are available for free and can be found in the live content track of Globoplay, in the “Now” tab.

Source: Terra