Beauty Fatal: Novel raises the debate on the impact of digital aesthetics and beauty standards

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He perforated the bubble! Success in streaming and open TV, the soap opera Beleza Fatal, written by Raphael MontesHe won the heart of the Brazilians and will be broadcast live on the last chapter next Friday (21). Production, which has artists like Camila Pitania, Giovanna Antonelli, Camila Queiroz, Caio Blat AND Marcelo SerradoHe also raised important debates on beauty standards in society today.

Changes in aesthetics

The digitization of aesthetics has remodeled the way we see beauty, success and even productivity. Social networks, filters, algorithms and visual standards promoted by influencers and brands not only affect people’s self -esteem, but also influence consumer decisions, business strategies and even the policies of diversity and inclusion.

The portrait of the company is currently shown loaded by the characters of fatal beauty. In the soap opera, available on streaming Max and in BandIt is possible to note how beauty standards also transform relationships. The central question that remains is: are we adapting to a new model or becoming hostage to it? Given this scenario, the experts discuss the topic with different points of view.

Digitization of aesthetics

Luciana LancetottiFormer Microsoft SCM and founder of Impact Management and Design, underlines that the digitization of aesthetics has improved the beauty standards that have been imposed for years, especially for women. “Great life with a large hip, large breast, small breast, large nose, small nose, raised eyes … over the decades, we have undergone this pressure and with digitization it has intensified, imposing the need to be constantly within the standards.”reflex.

“So I like to reflect on how we, in particular women, can influence this problem, evaluating each other and failing to perpetuate the standards. We must remember that individual aesthetic, the individual model, is the greatest perfection that we can seek.”he underlined.

Consumption and signs

Âncelo Vieira Jr.Marketing, Innovation and Expert CX, speaks of how today digital visual standards influence the perception of the brand and the experience of consumers. “In the real world, this transformation takes place through algorithms, which influence both the perception of brands and purchase decisions, creating new standards.”He explained.

According to him, platforms like Instagram and Tiktok even use artificial intelligence to model what the company considers “desirable”. For beauty, fashion and lifestyle brands, this means that trends are no longer created only by designers and designers, but increasingly determined by the strategies of content themselves. “The practical effect? ​​Products, campaigns and even influencers begin to look more and more with each other, creating an effect of homogenization. And the waterfall result does not stop with each other, the influence on ordinary citizens occur massages causing contrast to the car -with real life with the algorithmic cutters.”he underlined.

Car -image

The self -image ends up being adapted by the experiences experienced by every human being. The work environment, therefore, has an important role in this perception of oneself. Thais RequentHuman development expert and sustainable productivity, comments on the subject.

“In adulthood, for many people, the work environment is one of the places where we spend more time and compared to others, observing them and, based on this, building an image of ourselves.”It started. “We Think If We are competent or If We are not as competent as the Others, If We Are Well Seen There, If we have an aesthetically Aligned Image or Not With That Environment in Which We Are Onerted. In this Sense, A More negative self -image is the perception that ‘I am not good’ or just ‘In this Environment, I am not well accepted, or there is no room for a person who has my or me, the body as i like me can influence the self -confidence of a person and reduce his performance “He added.

The expert emphasizes that social networks play a key role in the construction of aesthetic standards. Therefore, it is essential that companies promote safe environments for everyone. “If the environment in which I am inserted does not make me room to express myself, dress and be what they are – including being vulnerable when I feel insecure – if there is no way to express myself and seek help, strengthen only the comparison cycle, low self -esteem, the most sensitive and fragile mental health.”He spoke.

Beauty and identity

Currently, with increasingly convenient filters, editions and procedures, the search for an aesthetic model that does not exist in the real world has become a question. Bruna DolgoskyEntrepreneur and psychologist, he underlines that many people cannot naturally see each other when they are immersed in environments of extreme appreciation of the aspect.

“It is easy to see today, as never before in the history of humanity, women increasingly dependent on aesthetic procedures, always believing that something is still missing to reach the idealized. This cycle generates a distortion of cars -image, in which the mirror never reflects a satisfactory version of itself.”reflex. “The diversity of the strokes, which has always been a sign of beauty, today is canceled by an incessant research of a” perfect “face that is ironically becoming increasingly artificial”He spoke.

Source: Terra

Amanda

I am Amanda Gans, a motivated and ambitious professional in the news writing industry. With over five years of experience in this field, I have developed an eye for detail and an ability to craft stories that captivate readers. I currently write for Gossipify, where I specialize in beauty & celebrities news. My passion lies with exploring the world of beauty through writing, interviewing experts and developing articles that are both informative and entertaining.