New love for Alice Wegmann: who is Luiz Guilherme Niemeyer, businessman behind great music festivals

New love for Alice Wegmann: who is Luiz Guilherme Niemeyer, businessman behind great music festivals


Known as LG, a cultural producer is the nephew of the architect Oscar Niemeyer

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The actress Alice Wegmann29, seems to have rediscovered love. It was seen last Friday, the 13th, in the mood for romanticism with Luiz Guilherme Niemeyer30, in a restaurant in Baixo Gávea, in the south of Rio de Janeiro. The couple, who exchanged kisses during dinner, was photographed in a moment of intimacy, confirming the voices of a new report for the protagonist of Everything is trueWhich was single since July last year, when he ended with chef Matheus Seixas.

But after all, who is Alice’s new report? Also called LG, Luiz Guilherme Niemeyer is the son of the businessman Luiz Oscar Niemeyer, a well -known name of the Brazilian show business and former president of the BMG label. Inspired by his father, LG followed the same steps and consolidated as one of the most promising young people in the entertainment market in the country.

Currently, Luiz Guilherme is partner of Holding Bonustrack, a cultural producer focused on management and artistic management, responsible for bringing heavy names such as Paul McCartney to Brazil and organizing free star events such as Lady Gaga and Madonna in Copacabana, in collaboration with the Municipality of Rio de Janeiro. He also designed festivals that have already become a reference in the music calendar, such as the Mita Festival and the Sweet Maravilha Festival. In addition, he is the curator of the XP Investmentos Theater.

Luiz Guilherme’s passion for music began early, still during childhood, but was responsible for the student guild who discovered a taste for the main projects. At the age of 20, he faced his first great challenge: to transform a former Jockey Club theater into a lively cultural center that received over 250,000 visitors.

Graduated in advertising and advertising, he explains that his differential is in thinking in a broad way the business: “Thinking about the detention structure, diversification of the company wallet, creating brands such as Mita and Sweet Wonder, bringing innovations to the digital era,” he said in an interview with Forbes.

With only four years on the market, Bonustrack has already had an impact on an audience of over 2.2 million people and has reached income of $ 300 million by 2023

On social networks, Luiz Guilherme adds more than 14,000 followers, where he usually shares behind the backstage of the work that placed him among the salient points of the Forbes under 30 of 2023 list.

Source: Terra

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