SBT evaluates the possibility of reintegrating Mara Maravilha to its cast among the reformulations provided for the new programming grid. The proposal provides for the creation of a project in collaboration with Cariúcha, currently in evidence in the channel. The idea, still in the analysis phase, would be to bring together the two presenters responsible for the Fofocalizando program.
According to the investigations issued by the Women program of TV Gazeta, the SBT sectors see the potential in the combination of profiles considered medium and controversial. The intention of the management is to intensify the character of entertainment of the afternoon attraction and expand its scope in social networks, in particular in the face of the instability from the station of the station.
Mara Maravilha has a long trajectory in the Silvio Santos channel. It was presented in the 90s and returned on the last occasions, with passages through gossip (between 2016 and 2020) and also by crushing, in 2020. If the return is confirmed, this will be his third ticket at the station.
In the meantime, Cariúcha, he revealed nationally in 2023 after his participation in Fazenda 15, he gained space behind the scenes of SBT. It is currently part of the cast of Gemiti and is seen as one of the bets of the house to attract the young audience and engaged on digital platforms.
The scenario that motivates the possible union of the two also involves internal challenges. SBT faces a public crisis and recently postponed the premiere of the “No Target” program, which would have used artificial intelligence to conduct interviews with personality. The launch, scheduled for Monday (7), was suspended before the authorization, highlighting the urgent research of alternatives to reverse the performance of the new programming.
Behind the scenes, the project that includes the couple on the bench is treated with reserve, although internal sources follow the enthusiasm with the impact that training can have. An involved manufacturer was summarized: “Both have a lot of presence and stories with the public. It can be an extraordinary meeting with the public”.
Source: Terra
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