They produce content on various topics, entertain and interact with followers in everyday situations, but have preferred to keep their identity private.
You definitely follow, or at least know, an influencer with this profile. While most personalities in the digital world love to show off, there are other prominent figures who have found a different medium of entertainment and who go completely against the grain of a large exhibition. They have chosen not to show their faces on social media, however, they are successful and have millions of followers. And who are they?
They are influencers who produce content on various topics, entertain and interact with followers in everyday situations that lead people to identify with the theme of humor they face. You succeed with a simple sock puppet, which has facial expressions ranging from neutrality to discomfort, in situations that create connections in the daily life of those who accompany him, especially for those who are introverted. Another, translates typically Brazilian expressions and sayings into English, as a sort of informal Brazilian manual so that no one is excluded from our culture, and finally, the last profile entertains and recreates typical situations of the corporate world, with a touch of acidity and great mood, embracing from intern to CEO in tirades spent mostly in Brazil’s best-known county, Avenida Brigadeiro Faria Lima, São Paulo’s main shopping center. They are the Mr. Someone, Dictionary Greengo and the Stationary Party.
The idea of making a puppet with socks, or the Mr. Someone, comes from the mind of Victor Nogueirawhich since 2009 has been involved in creating content on the internet. With the discovery of the world of blogging she saw the opportunity to work writing and drawing, in 2012 she also made comics on Facebook, but it was with Mr. who has reached 1 million followers on Instagram, betting on recreating hilarious situations that make his followers identify. “As the internet has changed and video has become the primary tool for content propagation, I intended to produce something on video but, at the same time, I never had the interest or the ability to appear,” confesses Victor. The influencer goes on to say that his shyness didn’t stop him from wanting to create content, the fascination for the digital world that made the protagonist of his stories a puppet.
The idea of creating a minimalist character with neutral facial expressions came to Victor’s advantage not having to show himself. “I can go anywhere and be myself, without being seen. One of the main things I like about my project is that even though I have over a million followers, I can keep it (the puppet) and show it whenever I want,” confesses Victor. The inspiration to recreate everyday situations, according to the influencer, comes from events related to shyness and introversion. “There is a video where someone gave him a ride (The Mr. Someone). He gets in the car and that person forgets he is there and drives away. A situation that happened to me and when I recreated it in the video, I saw that many people experienced something similar, “recalls Victor. The influencer goes on to say that many of the inspirations he has to create Mr., arises from the responses of the followers themselves, who interact by telling stories in post comments or by replying to stories on social networks. “The most varied ideas also come from the public,” she says.
The interaction with the audience also kicked off the Goian Matteo Diniz create the Greengo dictionary profile. It was the Twitter posts, inviting the public to translate expressions, with the intention of practicing the language, that started the profile. “I made a very simple tweet saying something like: ‘translate expressions from Portuguese to English’ and that’s how it came about, after many interactions,” recalls Matheus, who spent months planning the content.
“In the beginning the ideas came a lot from this trend that I had done on Twitter, I saw what the funniest suggestions were and I built the content on them. Then, later on that I already had the page, people started send direct messages with suggestions that were no longer expressions, but the whole Brazilian culture, so it is very important that this inspiration comes from the public in Brazil and also from abroad, because there are many Brazilians who follow the page, but live outside the country “, reports Matheus, who emphasizes that the content is very participatory with the audience of the page, which sends images of words in other languages, which in the translation into Portuguese are expressions with double meaning or have a different meaning in our language.
One of the ways Matheus interacts with the public is to criticize the government for the current situation in Brazil, which the influencer considers a key part of his work. Having anonymity becomes a way to stay safe. “I see political criticism valid no matter what time we are in. The important thing is to criticize those who need to be criticized, no matter who is in the government. The page itself reflects Brazil. There will be funny things, there will be things reading and at the same time unpleasant things will be reflected. For me it is an outlet to be able to express myself. I try to make it as light and mocking as possible “, underlines the influencer.
Matheus recalls that the most engaging post on the page he manages was about the Unified Health System in Brazil (SUS), which compares medical care costs in the United States and Brazil. “This is a very sensitive topic for both right-wing and non-right-wingers. This post has generated a lot of controversy, a lot of debate, it has been acclaimed and hated in the same proportion.” Despite the controversy, Matheus confesses that he appreciates this interaction with the public, whatever it is.
Another profile that also causes a sensation on social networks and is the most loved in the corporate world is Stationary Party. The founder of the page, who prefers not to be identified, works in a multinational consulting firm and leads projects in the financial market, among other niches. He says the idea was born in a group of friends on WhatsApp.
“We realized that at some point in the day someone was complaining about the problems they had faced at work, no matter if it was the financial market, a law firm, a multinational or a consulting firm. Everyone had an problem and complained in our friends in the group, “he recalls.
It was then that the idea was born to create a page to mock the situations of the corporate world, make the day more relaxed and work lighter. The influencer, who has two friends who help manage the page, says he gets 300 to 350 appointments a day, from difficult situations, people working on vacation, outlets, among others.
“The inspiration comes from the situations we experience every day, in our work. There is that customer who shows up at the last minute asking for an urgent job, there is that boss who doesn’t stop loading, so we use all these situations as a source for working in our memes, “he says.
The influencer, very discreet in the company he works for, reports that he has seen people comment on the contents of Festa na Firma on the outskirts of Avenida Brigadeiro Faria Lima. “Sometimes you take the elevator, you stop at another floor, with completely unknown people and at lunch they comment: ‘Did you see the post from yesterday’s Signature Party?’ And I’m there, silently in the elevator, just listening. I feel like I’m the best known stranger in the corporate world, “he jokes.
The founder points out that one of the concerns of the page is sharing topics that can help in the mental health of signatureS, name given to the followers of Festa da Firma. “Our concern is always for the mental health of the person, so when there is an interesting news or post on the subject, we like to share it with our followers as well.”
He continues by saying that he did not imagine the success the profile would have and tells how some of the most used terms on the page have emerged, such as Super Tuesday., which originated from an audio in a WhatsApp group. “Monday the person is still a bit depressed from the weekend, he plays a little sideways, Tuesday is the day he has nowhere to escape, Wednesday is football, Thursday is happy hour, Friday is the fair it’s the sextou, so who did it? t, just next week. “
The founder of the Festa da Firma he concludes by saying that satires made with specific figures are meant to entertain. “OR fazlimer become a stereotype. Just walk through the financial center and you’ll see everyone wearing a vest, their hair thrown back, on a scooter, so it’s another way to play that ended up being meme. Not everyone likes it, but the intention is to be relaxed, “she concluded.
Source: Terra
Camila Luna is a writer at Gossipify, where she covers the latest movies and television series. With a passion for all things entertainment, Camila brings her unique perspective to her writing and offers readers an inside look at the industry. Camila is a graduate from the University of California, Los Angeles (UCLA) with a degree in English and is also a avid movie watcher.
