The presenter wants to inspire women to be freer and take better care of themselves
It was in the 80s that the then teenager Eliana Michaelichen he began his artistic trajectory by joining the musical group A Patotinha and, some time later, Banana Split, the latter accepting an invitation from Gugu Liberato. Soon after, she became a children’s show host on SBT. And still on the same network, she stays with her Sunday show, the only woman to command a weekend attraction. Her charisma and performance on stage make her a target for the eyes of the contestants and speculation arises about her channel transfer.
Celebrating 50 years, the presenter from São Paulo, a friend of Angélica and Xuxa, answered some questions from Stadium, by email. Look down.
Does reaching 50 make you stop and think about your life, your trajectory?
Too much. I see turning 50 as a time to celebrate the various Elianas that exist within me. The daughter of Dona Eva and José. Arthur and Manu’s mother. Veteran announcer. The business woman… Today I’m a more confident woman, which doesn’t mean I don’t feel insecure at times. But today, at 50, I feel free to celebrate my complexity, strengths and weaknesses.
How is your life on SBT, is there autonomy in your schedule, does Silvio Santos give you any advice?
The Eliana program is carried out by a very sharp and qualified team, with a 13-year history of success. So we have autonomy to understand the needs of our audience and determine the paths that we will follow in the future. We have this vote of confidence from Silvio.
Who do you really want to interview on your show and haven’t gotten around to yet?
I have a deep admiration for the host Oprah. I’ve done some good international interviews before, but she would be exciting, personally, about her trajectory and everything she represents.
What would Eliana say about today to teenage Eliana, who started her artistic career?
I would argue that despite internal rumors to the contrary, she is talented and competent to walk the paths ahead of her. A little more confidence would have helped me in those early years, but I’m happy with how my early career turned out. From time to time imposter syndrome wants to set in and I push it away, realizing that I’ve already earned my place with a lot of work and respect for everyone who’s gotten me this far.
You consider yourself a beautiful woman, does that make a difference to you?
I consider myself a beautiful woman, but that understanding took some time to arrive. One of the few regrets I have are the plastic surgeries I had when I was 28. Today I see that they weren’t necessary, even though I didn’t feel safe. I don’t judge those who do it when they are young, because often the cure is emotional and not physical. So I end up understanding Miss Eliana’s decision and accepting it. Today I would think more about doing something so invasive, but I’m not even saying I would ever do it, because I might change my mind.
How are you at home, do you have this side of wanting to cook, clean, does it happen?
I strongly recognize my privileges, including not having to combine the routine of housework with my career, as many women do. But when needed, housework is not a problem for me. There are days where we run out of help so my husband and I broke up which is great! Indeed, during the pandemic, we spent months without anyone and it was a very precious experience. The family came together more to make things work at home.
How is your program designed, do you have a say in everything, do you coordinate everything or do you relegate it to the team?
Yes, I am active in setting agendas with my general manager, guests and new staff. Minha Mulher Que Manda, for example, is a format that I discovered during a television fair in Cannes. But I have a team in tune with my DNA. They breathe and sweat the program, as if you are acting there. It’s been many years together. The same can be said about the choice of guests. But some, in particular, I will personally collect. An example is the recent interview with Juliette, which was an ancient desire, because I have always identified with her strength, as well as having similar origins.
What were the most memorable moments of your career?
Festolândia was my debut as a program manager. I am proud of what we created there in 1991. Bom Dia & Cia, soon after, was also notable for many people, as well as various musical career successes. Coming in the 2000s, my transition to family audiences was also a big challenge as a communicator in Record. A hit to date. Returning to SBT, in 2009, the current phase began with Programa Eliana, during which I also had two children and I finally feel mature enough to talk about freedom, sexuality and empowerment. With that, I have established very rich dialogues with my audience today.
What are your next projects, what do you still want to do, achieve?
Professionally, I feel very accomplished. Which doesn’t mean I’m not open to new opportunities. My desire to produce content for the internet is great, after all there are more than 42 million followers, who expect content and information. Also, I would like to participate in more streaming projects, as happened this year with Netflix in a worldwide launch, all this in balance with my schedule in open TV. I like living in all these media, the future of TV lies in this freedom of movement between platforms.
Who inspires you to be a TV presenter? Did Hebe Camargo represent someone important in your career?
Hebe was a free woman who lived through an era full of taboos. I have been very inspired by her since the beginning of my career, especially in the way she has translated important but difficult subjects for the general public. She was also a great friend and we miss her dearly. There are other great women who inspire me, like Marília Gabriela and Oprah Winfrey.
Are you careful what you say and do, knowing that you are someone who inspires other women?
This care actually comes from my career with children. I was very careful with my verbal and non-verbal language as I knew I affected many children all over Brazil. Today, speaking with the Brazilian family and, above all, with the women, I have the same care. I am aware of the size of the platform I am on. I try to convey messages that inspire women to be freer, more self-confident and to take better care of themselves. This is both on my schedule and on social media.
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Source: Terra
Amanda Larkin is a celebrity journalist at Gossipify, known for her in-depth interviews and unique perspectives on the entertainment industry. She covers celebrity news and gossip, providing readers with engaging and informative content, and understanding of the inner workings of the industry. She’s respected for keeping readers up to date with the latest trends and providing a fresh perspective on the celebrity world.
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