Boca Rosa expands its millionaire empire 3 years after being canceled by ‘BBB’

The influencer proves stronger than the internet tribunal as he announces new features of his powerful brand

During an influencer convention in São Paulo, Bianca Andrade announced the launch of her brand Boca Rosa: a trend news portal.

The in-development project, as yet without a premiere date, will bring together content on beauty, health, fashion and other topics of interest to female audiences.

Additionally, the 28-year-old influencer announced the expansion of her social actions aimed at entrepreneurship training for low-income women.

As for her makeup brand Boca Rosa Beauty, she reaps the positive results of the Pride eyeshadow palette, aimed at the LGBTQIAPN+ audience, launched in June, Diversity Month. Part of the proceeds will be donated to shelters for people in the community.

Forerunner of the ‘creator economy’, the economy generated by influencers, Bianca has been producing content on the internet for 12 years. The nickname Boca Rosa came up with frequent tutorials on lipsticks of this color.

Three years ago, he accepted the challenge to participate in “BBB20”. She has lost followers and been massacred on the web for her placement in the reality show. She was seen as an accomplice of the “chernoboys,” as some of the macho competitors became known.

Canceled by internet judges, Boca Rosa was the first woman eliminated from the edition. The damage to her image seemed irreversible. After a period of recollection, which you described as a “moral hangover”, he reappeared with new products and an even more focused discourse on the enhancement of women. It worked. She earned R$120 million that year.

Although controversial, his brief passage through ‘Big Brother’ was a great stepping stone to fly higher. Today, the former favela inhabitant is one of the richest influencers in the country. He has become an example in the business world. He inspires women of all ages to have more self-confidence and commitment.

Source: Terra

Ashley

Ashley Fitzgerald is a journalist and author at Gossipify, known for her coverage of famous people and their lives. She writes about a wide range of topics, including celebrities, influencers, social media stars, and public figures. Her articles are known for their in-depth analysis and unique perspective. She is respected for her ability to keep readers up to date with the latest news and trends of the famous people.