The presenter said that an advertisement showed an image of a “miracle medicine” for baldness; the company said the activities are not permitted and that it is improving its technology to combat them
The host Pedro Bial accused the company Objective of being complicit in “forgery, fraud and charlatanism” after being the victim of a deepfake. Bial claims that his image was published without authorization in an advertisement for a “miracle medicine” for baldness and that, after numerous complaints, nothing was done to have the advertisement removed.
In a note sent to Estadao Signed by Meta’s spokesperson, the company said that activities that aim to “deceive, defraud or exploit third parties” are not allowed on its platforms and that it improves its technologies to combat them. The company also encouraged reporting against this type of content. Read the full note below.
The presenter commented on the case in a video published on his personal Instagram account. According to him, the video has been circulating on the Internet “for a few months”. “The fraud isn’t even that well done, but it’s enough to fool a lot of people,” he said.
Bial said that, every day, he receives notices from friends and acquaintances about the blurb. Without mentioning the name of the company that promoted the deepfake, she said she had filed a lawsuit against those responsible for spreading the propaganda and promising the “miracle medicine.”
“I follow the slow steps of the legal process, while on the Internet things just get worse and spread,” he lamented. Subsequently, the presenter accused the company that owns Instagram and Facebook of “complicity in the crime of forgery, fraud and charlatanism”.
“A crime, to be committed, needs three factors: the motivation to commit it, plus the means and opportunities to commit it,” he argued. According to him, “the means and opportunities are offered by Meta, who nevertheless profits, earns ‘money’ from this scam”.
Bial also cited colleagues who were victims of deepfake transmissions, such as the doctor Drauzio Varella. According to the report, Drauzio “sees himself defrauded of his image, so much so that Meta is found to be complicit in crimes against public health”.
Deepfake is a technique that consists of creating synthetic (not real) content, which can be audio and images, produced with the help of artificial intelligence (AI). The practice was widely used to promote disinformation during the election period. Read more about deepfake here.
What the Meta says
In a note signed by the spokesperson, the company specifies that activities that aim to “deceive, defraud or exploit third parties” are not allowed on platforms owned by the company. “We are constantly improving our technology to combat suspicious activity,” he said.
Read the full note:
“Activities that are intended to deceive, defraud, or exploit others are not allowed on our platforms, and we are constantly improving our technology to combat suspicious activity. We also encourage people to report any content they believe goes against Facebook’s community standards, the Instagram community Meta advertising guidelines and standards across the apps themselves.”, Meta spokesperson.
Source: Terra
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