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Is Cannes the new flagship of Gkay? Understand why influencers like Bruna Biancardi and Livia Nunes go to film events

Some celebrities go to the Cannes Film Festival even if they have nothing to do with cinema. Understand why this happens.

Bruna Biancardi Livia Nunes, Rafa Kalimann , Isabelle Drummond , Marina Ruy Barbosa … these were some of the Brazilians who were at the 2024 Cannes Film Festival. But after all, what were they doing there if none of them had appeared in any of the films participating in the event?

The presence of so many people, who seemed ‘random’ for the occasion, sparked jokes online about the fact that the Cannes Film Festival has become the new Gkay Farofa. However, there is an explanation, even if not everyone thinks it’s a good idea. Understand!

Influencers in Cannes: understanding the relationship

Among all the celebrities mentioned, Isabelle Drummond, Marina Ruy Barbosa and Rafa Kalimann are even actresses, which could justify their presence at the Cannes Film Festival. But this isn’t even the reason that brings them to the event.

First of all, we must understand that the Cannes Film Festival is not the Oscars, where only people who compete in a category, who will present or who are part of the Academy, participate. At the Cannes Film Festival there is more freedom.

Secondly, it is important to underline that the Cannes Film Festival is not just a major cinema event, but also for fashion. Celebrities attend all (or more) days of the event wearing different looks, representing the biggest names in the fashion world. Therefore this relationship also exists.

Finally, comes the main reason: sponsors!

Influencers are sponsored in Cannes

The Cannes Film Festival has several sponsoring brands. Nespresso, L’Oreal, Cho…

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Source: Terra

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Find a balance Source: The Voice Mag BenBen Stock is a lifestyle journalist and author

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