Bianca Andrade announced a new visual identity for the “Boca Rosa” brand and received a lot of criticism on social media. This Friday (7), the brunette took a stand explaining the reasons why she replaced pink with grey. Understand everything!
Bianca Andrade, who has a feud with makeup artist Mari Maria, took to social media this Thursday 6, to announce the new visual identity of the brand ‘Boca Rosa’. The move has generated controversy on social media, as the businesswoman—who has undergone radical transformations in her appearance over the course of her fame—has “ditched” the company’s traditional vibrant pink and opted for shades of gray , black and white. On Friday 7th, the brunette responded to some criticisms and explained her repositioning.
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On Tuesday 6th, through the social profile ‘Boca Rosa’, Bianca announced her new identity. “Introducing the new Boca Rosa. The power to inspire. #BocaRosa,” she wrote the story. “The NEW BOCA ROSA can arrive! Modern, courageous, practical, different, Brazilian, authentic! We are in love with you!”, she added the creator of the brand. It didn’t take long some Internet users began to criticize the mail!
“They took away THE WHOLE IDENTITY OF BOCA ROSA to turn it into a minimalist and boring brand, THE SAME AS ALL BRANDS!”, blasted one follower of Andrade on Instagram. “Eh, Boca Rosa is now Boca Cinza? What a joke! Come back with the perfect aesthetic that marked your name, Bia”, asked another person, outraged by the radical change. “Minimalism must end!” asked a third Internet user. “The colors convey something dull, dirty and sad to me,” wrote a fourth account.
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Source: Terra

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