Few remember this unexpected bond between Eliana and Washington Olivetto, a genius of Brazilian advertising

Few remember this unexpected bond between Eliana and Washington Olivetto, a genius of Brazilian advertising


Washington Olivetto died at the age of 73. The advertiser was responsible for memorable campaigns such as ‘Garoto Bombril’ and Hitler for ‘Folha de S.Paulo’




Brazilian advertising lost, at the age of 73, this Sunday (13th), Washington Olivettoone of the biggest names in the industry. Olivetto had been hospitalized for four months at the Copa Star Hospital, in Copacabana, location of Paulo Gustavo’s death in 2021to treat a lung infection. Just like Ary Toledo, who died on the 12ththe advertiser could not resist complications due to pneumonia, in the case of the owner of WBrasil, aggravated by septic shock, which led to multiple organ failure.

And did you know it? Eliana and Olivetto have a relationship that few remember? We will explain it better to you. Among the main campaigns signed by the advertiser is the Valisere bra, starring Patricia Lucchesi and the memorable phrase “the first bra we never forget”, from 1987. Well, in that commercial, at the age of 14, Eliana appeared as an extra and marked his first appearance on TV.

To get there, the future singer and host competed for the role with other models. A little later Eliana joined the group As Patotinhas and from there it was managed by Gugu Liberato (1959-2019).

In 1991 she launched herself as a children’s presenter and for an unexpected reason he recorded the song “Os Dedinhos”. Years later, Eliana and Olivetto participated in the presentation of Paulo Coelho’s book. Now Globo’s new hire, prepares to debut on “The Masked Singer”.

Washington Olivetto created extraordinary campaigns

The publicist will be buried in Sao Paulo, his home state and where he was kidnapped.

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Source: Terra

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