Netflix recognizes that it has used artificial intelligence in series

In the increasingly innovative scenario of entertainment, Netflix reveals that it has already incorporated the general artificial intelligence in its productions. In recent dissemination of the results, the executive blanket of Ted Sarandos has confirmed the use of this technology advanced in the Argentine series “The Eternal”.

More than a simple tool, the IA was a strategic ally in audiovisual creation, accelerating processes and expanding creativity. This news strengthens the platform’s commitment to guide the digital revolution in the streaming market.

Why does artificial intelligence difference in series production?

It is interesting to note that the series in question is “The Eternal”, an Argentine production that won the public in the first half of the year. In this work, the IA has been used above all in fact, for example in a scene that shows a building that collapses in Buenos Aires.

According to Sarandos, technology has allowed this scene to be aimed ten times faster than traditional methods. Therefore, the team involved was much lower, maintaining the high quality of the final result.

This is because the generative IA facilitates the preview and planning of the scenes, accelerating the processes that previously took weeks. In this way, creators have more freedom to innovate, using tools that expand the narrative and visual possibilities.

How does this have an impact on the market and the public?

It is interesting to note that the use of the AI does not mean the replacement of professionals, but a collaboration between humans and technology.

Sarandos said: “The creators were enthusiastic about the result. We were enthusiastic about the result and, above all, the public was enthusiastic about the result”.

With this, Netflix strengthens its commitment to invest in resources that improve the quality of the productions.

In this way, the audiovisual market is moving towards a new era, where artificial intelligence will be a fundamental part of creation, without losing the human touch that delights the public.

Source: Terra

Ashley

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