The NFL will again hold an official match in Brazil and the event has already confirmed its musical attractions. The duel between Kansas City Chiefs and Los Angeles Changers will take place on Friday (September 5) at the Neo Chemistry Arena in San Paolo, and will be marked by shows by popular names of Latin American music. The opening ceremony will have the Brazilian singer Ana Castela who plays the national anthem, while the intervals show will be under the responsibility of the Colombian Karol G.
This will be the second time that the Football League plays an official game in the countryside. In 2024, the clash between Philadelphia Eagles and Green Bay Packers collected thousands of fans in the same stadium and generated an estimated economic impact of $ 61 million. The initiative is part of the NFL internationalization plan, which will also bring games for cities such as London, Dublin, Berlin and Madrid throughout the 2025 season.
Ana Castela, one of the main names of the National Agrone and winner of the Latin Grammy 2024, takes on the place of Luísa Sonza the previous year. The artist was chosen to sing the hymn to the opening of the game, a common tradition in the NFL games held in the United States.
In addition to it, the musical performance in the range will present the performance of Karol G, an international Colombian artist. It happens to Anitta, who commanded the same space in 2024. According to the information issued by the organization, the event will be transmitted free and exclusive by YouTube, with access issued in different countries, with the exception of regions such as Canada.
The program is scheduled to start with a pre-show at 20:00 (Brasilia Time), followed by the game starting from 9:00 pm (Brasilia time). The initiative expands the visibility of the NFL outside the United States and strengthens the strategy of bringing the League closer to the Latin American public.
NFL São Paulo Game 2025 will also have attended the American musician Kamasi Washington, who will perform at another time during the ceremony. With this, the event will try to combine sport and entertainment in a different experience for fans present at the stadium and for those who follow online.
“Execution of the Brazilian national National National in San Paolo … Ana Castela!”, The official account of the NFL has published in the announcement of the event on social networks.
The initiative to bring football to the new markets has strengthened the championship bond with fans from all over the world and the choice of artists with a large local appeal reflects the intention of the organization to connect with a different audience.
Source: Terra
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