“BBB 23” will be Globo’s most profitable

Three months before the premiere, “BBB 23” has already made history on Globo as the most profitable of all time. After selling all available sponsorships, the channel has started offering new spaces and has already closed two other advertisers.

With this, the next “Big Brother Brasil” already accumulates 13 advertising brands, with a collection of over R $ 800 million. If all the spaces are sold, the value could reach R $ 1 billion before the program airs.

The main new commercial partners for the production will be the supermarket chain Carrefour, Zé Delivery, a beverage delivery service owned by Ambev, and Chevrolet.

The three most expensive advertising shares, called Big Cota, were occupied by Americans, Seara and Stone. Each of them paid R $ 105.1 million for the space.

Stone, among other things, will replace PicPay as the holding company of the “BBB”.

Globo has decided to formalize the duration of 100 days and will start broadcasting the program on January 16th. With that, the winner will be known on April 25th, a Tuesday.

Tadeu Schmidt will continue to direct the attraction, which will continue with the dispute between the famous Camarote and the anonymous Pipoca.

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Source: Terra

Emily

Emily Jhon is a product and service reviewer at Gossipify, known for her honest evaluations and thorough analysis. With a background in marketing and consumer research, she offers valuable insights to readers. She has been writing for Gossipify for several years and has a degree in Marketing and Consumer Research from the University of Oxford.