Brazil’s debut at the 2022 World Cup was celebrated with a huge crowd victory for Globo. The broadcaster has outperformed the competition, reaching an average of 50 listening points in Rio, with peaks of 53 in Sao Paulo, according to data from Kantar Ibope.
This represents about 77% of the tuning of all connected televisions in the country. It is a historical brand, which recalls the heyday of the station, before the arrival of cable TV, when the end of soap operas in the 70s and 80s mobilized all of Brazil.
To have a basis of comparison, the last chapter of “Pantanal”, which aired at the beginning of October, had an average of 34 points.
Another big crowd for Globo in recent times was the Copa do Brasil final in October, when the match between Flamengo and Corinthians averaged 36ppg, with peaks of 41.
The last time Globo exceeded 50 spectators points was four years ago, at the last World Cup, held in Russia, when Brazil played Belgium in the quarter-finals. That game he averaged 55 and had a peak of 58.
It remains to be seen whether this average will be exceeded with the next games.
Brazil will face the Swiss national team on Monday (28/11), at 11am (Brasilia time).