Behind the scenes: a stylist on how the preparation for the shoot with Evgenia Medvedeva went

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If shopping for clothes bores you, you haven’t been to Familia stores yet. Shopping here is reminiscent of an exciting quest, the purpose of which is to find the very thing (and most often more than one) that will take a special place in the wardrobe. To help, there is a huge number of rails with easy navigation by size, where models of different brands and price categories are presented – both mass market and designer items (the Gold Brands zone is reserved for the latter).

And the best part is discounts. Huge discounts of up to 85% will not only allow you to purchase dream items, which are usually presented in a single copy in Familia, but also significantly save the family budget. What is important – you can find here, among other things, clothes of brands that stopped sales in Russia.

Stylist Olga Romanenkova shared her personal experience of “treasure hunting” in Familia during the shooting of Evgenia Medvedeva, a figure skater, Olympic medalist, who combines beauty and convenience in her images:

Evgenia is a real role model for many girls. On the one hand – strong and independent, on the other – very gentle and feminine. Choosing images for our shooting, I wanted to emphasize these aspects of the heroine, her beauty and purposefulness. Purposefulness was also needed for me when looking for images in Familia: I knew exactly which models would suit our story, so choosing things turned into a gamble, an adventure. We spent several hours in different stores, and in each of them some special finds were waiting for us – a trendy cropped cardigan, a win-win pleated skirt, a longsleeve in an orange shade that is relevant this season. As a result, our shooting was filled with both Parisian chic and sports dynamics. And most importantly, things emphasized the beauty of Evgenia, who really inspires and charges with her openness and positive.