Brand Demix presented a new running collection

And

______________________________

The brand shows real people who motivate others to train, proving that anyone can become an ambassador of their sport – whether a professional, an amateur or even a beginner. As part of the launch, Demix presented a campaign with the participation of Alexander Smirnov and Alexei Ivanov, the creators of the sports and travel blog “Running Is Harmful”. Konstantin Kan, creator of the most popular blog about athletics in the Russian-language Internet space Across the Runniverse, supported the release of the collection, and Elizaveta Pogudo, Russian half marathon champion and member of the Russian athletics team, introduced her as a running brand ambassador.

The new line is designed to take into account different weather conditions, the terrain during training, the level of training of runners and even the length of the expected training distance. Sneakers are presented in two technological models: Turbo for running up to 5 km – for beginners, Gravity for long distance running – for more experienced athletes. The latest model, the Gravity, features a soft and resilient midsole for effective cushioning and protection of the joints, improved traction and a molded heel to stabilize the foot, ultra-light mesh fabric, reflective details and an antibacterial insole.

In addition to sneakers, the collection includes windbreakers made of waterproof fabric with MOVI-DRY technology to keep out the rain, T-shirts made of mesh fabric that protect the body from heat, allow the skin to breathe and effectively wick away excess moisture, shorts with pockets made of lightweight, breathable nylon fabric with MOVI-tex WICK technology and UPF 40+ sun protection.