They are an exception: female representation is equal to 30% of the Brazilian market, but only 6.5% of managerial positions
Although the debate on gender representation and equity is heating up, women occupy only 38% of leadership positions in Brazil, according to a survey conducted in 2022 by Grant Thornton. This intensifies even more in the marketing career, according to the Digital Marketing Institute, female representation is equivalent to 30% of the Brazilian market, but only 6.5% of leadership positions.
Therefore, on Women’s Day, meet the women who are moving this sector, reformulating standards within companies and participating in important mentorships in women’s groups.
CMO of Olist, responsible for managing the Olist, Tiny and Vnda brands in Latin America. She graduated in economics, with an MBA in marketing from ESPM, she specialized in Branding, sustainable growth and digital platforms at Harvard Business School and the Massachusetts Institute of Technology, MIT.
Sandra has more than 20 years of experience creating marketing strategies for companies with global operations. As CMO, you have worked at Rappi, OLX and Electrolux. She the executive is also on the board of directors of Camil Alimentos, is an angel investor, mentor of Endeavor and SoulCode and recently entered the TOP 10 CMO 2022 ranking in Brazil, by Forbes Magazine.
CMO provides mentorship in the women’s groups Mentorela, Nós por Elas and Mulheres no Comando and supports the #umasobeepuxaaoutra and Mulheres no Conselho movements. Sandra is married, has two sons and three stepdaughters.
Elo’s CMO. Professional with more than 20 years of experience in leading marketing, PR, branding, media, growth, CRM, online and offline strategies in multinationals and startups. Creative, innovative, passionate about brands with real purpose and a spirit of teamwork above all else. Fluent in English, Masters in Marketing, BA in Advertising.
CMO for South America at Belmond Group. In 2019, Roberta Almeida started her journey in the Marketing area of the Hotel das Cataratas and the Copacabana Palace – an iconic hotel in Rio de Janeiro, which celebrates its 100th anniversary in 2023. The hotels belong to the Belmond group in Brazil, an LVMH company, dedicated to hospitality and leisure, which operates luxury hotels, rail services and river cruises around the world.
In over 15 years, Roberta has gained experience in marketing, working for companies in the health and wellness, fashion and hospitality sectors. In his career he has become a specialist in Digital Marketing, has been able to put different strategies into practice, develop tactical plans, manage and position brands, as well as develop partnerships and strengthen his network of relationships through public relations.
With her experience leading international and multidisciplinary teams and her analytical and results-oriented vision, Roberta established herself in the group by taking on the position of CMO for South America in 2020, a position she currently holds.
Pier’s CMO. With over 20 years of experience, Flavia has an international and diverse career, having served on the executive and senior management committees of large companies such as Domino’s, Rede Globo, Pernod Ricard, Microsoft, Sony Ericsson, Reckitt Benckiser and Nestlé. His specialties include marketing and digital strategies, product and service management, brand positioning, customer experience and, above all, his great ability to lead and transform organizational structures.
The executive is a publicist and has specializations in the Marketing Excellence Program at the Kellogg School and in Innovation and High Performance Leadership at Stanford University.
Leading Pier Seguradora for over a year, Flavia arrived to bring a new look to the industry that is still seen as traditional, applying her experience to a digital business model and looking to improve products and further improve customer satisfaction , and strengthening the Pier brand in the insurance market.
Grandma’s CMO. Executive with experience in leading the Marketing area and in Digital Transformation Projects in the Services, Technology, Multinationals and StartUp sectors in companies such as IBM, PagSeguro, 99 App, Johnson & Johnson and Telefônica. She holds an MBA in business management and digital planning from FGV, a business degree from Mackenzie University.
Knowin Group CMO. Rose Silva is the CMO of the Knewin Group and has over 20 years of experience. She racks up passes across Marketing, Commercial, Human Resources and Customer Success areas in B2B companies in the area of communication technology, including SuaTV, Influency.me, Riweb, Dino, Comunique-se and now Knewin. Rose Silva is a Marketing graduate with an Executive MBA specializing in Services Marketing and a participant in the International Business Program at FIU Florida International University.
Director of Marketing, Innovation, Digital & Customer Life Time Value. Specialist in branding, CRM and digital advertising, Patrícia Pessoa, 48, from Minas Gerais, has led digital transformation initiatives over the past decade. The executive has led several digital transformation initiatives over the past decade. Her career began with technology, when it was just a means of structuring automation and creating infrastructure.
He worked for ten years in the automotive sector, in companies such as FCA Fiat Chrysler and Jeep, experimenting with the change of status of the car, but returned to work in the technology market at IBM, where he led an Artificial Intelligence project. Present in Whirlpool since 2021, where she holds the position of Marketing, Innovation, Digital & Customer Value director for the Brastemp and Consul brands, Patricia Pessoa is part of the global brand innovation group with the mission of developing the products that will arrive on the market in the next years.
Director of Marketing and Customer Success at EdTech amais Educação, a company specializing in the development of educational solutions. Administrator with an MBA in Project Management and Customer Experience and Employer Experience, Gabriela has extensive experience in the commercial and customer relations area, having worked at Inspira Rede de Educadores, Eleva Educação, OI, Supergasbras and Souza Cruz.
At educational institutions, she has been actively involved in the strategic process of attracting students and offering tools that contribute to the management and administration process of schools, creating relationship rules and integrated communication systems.
In amaiseducação he is responsible for the Marketing and Customer Success areas, ensuring that the strategies and solutions developed by EdTech meet the needs of managers and student leaders. In addition to this focus on ensuring the achievement of the expected results, the executive also leads the program for more women, which proposes actions, internal and external, to support the presence of women in the universe of technology.
Director of Marketing, Relations and Customer Experience at the law firm /asbz. She graduated in Marketing from the Universidade Presbyteriana Mackenzie and with an MBA in Management and Business Administration from the Fundação Getúlio Vargas, she has more than 15 years of experience in the sector. You have worked for Claro, Sky and Grupo Iguatemi.
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Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
