Formed from the merger of six companies, the company will promote CRM integration and automation of its distribution centers
Market leader, Mafra Hospitalar is repositioning its brand and is now called Mafra. With 26 years of tradition, the company unifies the operations of six companies – Mafra Hospitalar, Profarma Specialty, Tecno4, PHD Produtos Hospitalares, Medcare and Expressa – and also focuses on approaching the market to continue growing in the Hospitals and Clinics channel , a segment that moves more than R$ 70 billion a year in Brazil, according to IQVA data.
“The Mafra brand is strong and recognized. Therefore, all distribution companies that are part of Viveo’s Hospitals and Clinics channel will become Mafra. With the integration, we will have a unique CRM (Customer Relationship Management)” explains Vilson Schvartzman, Vice President sales manager of distribution and logistics operations at Viveo. The rebranding aims to promote a new look at health in Brazil, allowing for the simplification of the concept of distribution, which will also make it easier for suppliers and customers to identify the company.
The merger also places Mafra in a prominent position, with four business channels: Medicines, Materials, Nutrition and Public, with national activities. Furthermore, Mafra will use state-of-the-art technologies for the storage and distribution of materials and medicines.
The executive points out that the company is adapting all the distribution centers and implementing a single management system, the WMS (Warehouse Management System), which will help streamline processes.
“Mafra will have a differentiated portfolio of products and services, a robust structure with well-located distribution centers and an efficient fleet, serving all capital cities in 24 hours and other locations up to 48 hours, fulfilling its health accelerator role in the Brazil. In addition to being more consultative in the entire experience, from sales to after-sales, with differentiated services that add value to distribution. We will be a one-stop distribution company, as we will become the only company to serve all health segments : oncology, specialty, disposables and technical products.By integrating the companies, we plan to expand our market share,” explains Schvartzman.
The executive says hospitals are currently having to search for different distributors to get access to the items they need. With the unification, customers will now have a broad portfolio of products and services that will help streamline processes.
The unification will also put the company in a prominent position. “The main differentiator of the brand lies in its strong experience in operating in various segments, acting exquisitely in each of them. Mafra has a legacy and we want to extend our participation within this market, expanding the reach of health in the country,” Schvartzman reinforces.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
