The event with industry professionals, students and investors brought together thousands of people in São Paulo
Estética in São Paulo took place between April 1 and 3, at the Expo Center North and brought several innovations to the segment. After all, in addition to thousands of visitors and enthusiasts, the fair brought together professionals, students and investors from the world of beauty.
In this way the good mood she couldn’t stay out of it and went there to check what the aesthetic market trends are for 2023. See how it went:
Trends presented in Aesthetics in São Paulo
There is no beauty without health
Perhaps the big news presented by most of the brands present at Estética di San Paolo was the attention to well-being. After all, there is no beauty without health. Both cosmetics for daily use and functional supplements or machines for aesthetic procedures have revealed a great synergy with the themes of health and well-being.
A lobsterfor example, she carried a line of beauty products in a big way vitamin C concentration. The products promise to create a kind of anti-pollution shield on the skin, fighting the degenerative factors and contaminants that accelerate premature aging.
Improve healthy lifestyle
Another point of great importance has been the concern of brands to underline the importance of lifestyle for the aesthetics of the body. After all, no technology can replace a balanced diet and the practice of physical activity. But they can improve the effects of fitness life.
In that sense, the Biomarine presented its new line of functional coffees, which focuses on taste, practicality and health. In addition to providing that energy characteristic of caffeine, the product has hyaluronic acid in its composition and can be used in various recipes, such as savory iced coffee with ginger and lemon that we tried at the fair.
Technological practicality in cosmetic products
It is no news that, in today’s world, people have less and less time to maintain their daily beauty care. In this way, several brands have presented technological solutions to simplify everyday life. And it’s not just about cutting-edge machines and devices. Behind every cosmetic there is also a great technological work.
As is the case with smart grwho created the Lip care, a line of products aimed at the treatment of the lips. The products promise increased plumping, solutions for wrinkles around the lips, loss of contour, and dryness. Some are for professional use, but others can be used for home care.
already the cosmobeauty bet on a biostimulator with lifting technology. The idea is to cause a firmer and more toned skin effect in the butt region. A Samanain turn, has brought a line of facial cleansing products that combine practicality and sun protection.
Meanwhile the raavi showed a line of cosmetics with a high concentration of natural products in the composition. The goal, in addition to generating sustainability, is to offer products at a more accessible price and aimed at predominant skin type in Brazilians. Which usually vary, for the most part, between mixed and oily.
Professional aesthetic treatments and procedures
The fair also brought good news for the professional segment of health and beauty treatments. As is the case with ibramedwho presented an innovative device of cryolipolysis associated with electrostimulation. According to the manufacturer, it improves the treatment of localized fat with convenience and pain relief.
already the Fismatek brought a chair with a technology that allows you to create a electromagnetic field focused on the pelvic floor. The treatment allows the patient to work the pelvic muscles in a comfortable way. Something that can, for example, help treat urinary incontinence.
Finally the HTM electronics presented the acre, a 100% digital laser device that can be applied to different skin tones. “The treatment allows that, if the person needs exposure to the sun, there will be no side effects,” guarantees Renata Taylor, physiotherapist and brand consultant.
Estética in São Paulo also hosted conferences, courses, parallel events and workshops during the three days of the event. In all, the fair brought together more than 200 exhibiting brands.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
