Making these mistakes on social media damages your image

See what you could be doing wrong that could damage your image and affect your sales

My articles published in Terra, together with the launch of my 4th book on management, have generated consultations on how best to position yourself commercially on social networks.

My managerial experience, integrated over 30 years as a partner of one of the best advertising agencies, Talent, allows me at least to suggest some strategies.

The Internet now accounts for a significant percentage of advertising investment volumes, which has led many companies, large and small, to advertise this new, not so new, option.

I realize that many of these entrepreneurs/entrepreneurs, especially small and micro ones, lack a more professional vision not only in the way of advertising products/services, but also in relation to image, which, of course, is a brand. Their brand. In fact, there are two brands, that of the product and that of the owner of the product, however, since they are intrinsically linked, they end up becoming one, because what happens to one is reflected in the other.

As for how, what, and where to advertise, I suggest talking to media and creative experts. We have thousands of advertising agencies, of various profiles and sizes, who can help you create ads and especially choose the right media. Media is technical, not a process of choosing to like or dislike a channel. Media hiring through these professionals will surely bring more security and profitability to your investment.

It is important to take care of your personal image

To take care of the personal image we have many competent professionals, both in advertising agencies and outside them.

Personalities have always been used to endorse products. Today we have, in addition to them, influencers. In fact, both help leverage sales. But what is their audience? Will your followers have the financial capacity to purchase the recommended product/service? Many of these followers are just fans, not necessarily consumers of the advertised products. All the more reason to have an expert.

On the other side, that of the majority, I identify some profiles: the controversial ones; who is interested in being known; transmitters of culture and knowledge; and the neutral ones, which, at best, manifest themselves with likes.

The first point to analyze when someone proposes to interact on networks is: what is the purpose of being on networks? Or, as it’s become fashionable to talk these days, what’s the point?

Brazil is divided; any post will always have a significant number of views in favor and almost the same number of views against, regardless of the topic.

There is a solution? NO. Is there a way to handle the effects? YES.

How to handle effects

It’s easy for the controversial. Once something is published, the result arrives immediately. From there it’s just fueling the discussions.

For others, who are interested in networking for business purposes or as a way to interact and grow friendships and acquaintances, my recommendations, based on much of what has already been published on the subject, are as follows:

Your corporate image will always be linked to your personal image, so be careful what you post or comment.

Freedom of expression is a constitutional right. The fact that someone is left-wing or right-wing, or likes something controversial or inflammatory, shouldn’t inhibit a posting or a position in the comments.

Create a style and try to format it with a modern and beautiful look and feel, so your posts have an identity.

Be consistent and give the other person the right to disagree with you. Being criticized is part of the game and of democracy.

Convey the image of a confident person, with firm and rooted positions. Divergents may disagree, but they will respect you.

Avoid posting or giving opinions on topics you are not familiar with. If it’s unavoidable, study the subject first; this is the advantage of networks. It’s all there. Especially on Google.

Be concise. In the advertising market it is common to communicate in 5 seconds, so long texts or podcasts longer than 15 minutes, forget it. No one will read or watch.

Controversial issues require a clear and objective position. Run away from clichés.

Avoid commenting on issues in the heat of discussion. It’s very hard to agree with opposites, but if you have a good, non-angry, non-offensive discussion, at the very least people will respect or reflect on what you’ve posted or countered.

Posts with capital letters, as already defined in the networks, are aggressive speeches. If you don’t consider yourself aggressive, avoid this form.

Post with Portuguese errors; recorded video of newscasts, mostly lacking in technical quality, blurry and shaky; videos with calls like “explain this to me!” or “look at the nonsense!” it can and will reduce your credibility or worsen your image. If you disagree with them, make your own comments showing the reason for your outrage.

Only forward third-party posts if you are confident in the topic being posted and feel that forwarding is really important. Double your attention to fake news.

Don’t get into disagreements with dissidents, especially on third-party pages.

Double your focus on controversial topics like: education in Brazil, political parties, economy, left, right, communism, flat earth, LGBTQIA+, Nordics, Southerners, racism, drugs, police force, legal complacency with criminals, death penalty . Do you have an opinion on this? Post it clearly and objectively.

Avoid posting or commenting on intimate topics or those that you would only discuss with friends at the table in bars, restaurants or recreational situations. Social networks are different. How many friends do you actually trust to open up about certain topics? Count on your fingers. Remember, followers are not friends.

Some HR and headhunters always take a “sneak peek” at job applicant profiles. Stay tuned even if it’s not your case at the moment.

Social networks, when they were created, had very clear objectives: the integration of people and the sharing of knowledge and culture. Will we be able to reverse this situation? I think it’s just a matter of trying.

Antonio Lino Pinto

she is a management consultant and author of the books “Small agencies, great results” (2011), “I opened my agency and now?” (2013), “Management in advertising agencies” (2017) and “Management for entrepreneurs” (2022).

Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.