Amazon’s virtual assistant launches experience based on classic vehicle quizzes
“Alexa, open Quiz CAPRICHO”
From today, July 4th, you can say this phrase to find out what your friendship style is, what superpower you have and other curiosities.
Amazon’s virtual assistant brings unedited content from classic tests that have moved millions of readers since the 1970s, when they were created in the magazine and are now published on CAPRICHO’s digital platform. The quizzes range from topics such as relationships, lifestyle, and current affairs.
CAPRICIO + Alexa
On the market for seven decades, CAPRICHO is part of the emotional memory that passes from generation to generation in Brazil – and today the brand is 100% consolidated online as the largest vehicle for teenagers in Brazil and with more than 17 million numbers on social networks , producing knowledge, information and lots of fun for young audiences.
“We are very happy with the launch of the CAPRICHO test on Alexa. We have always been very concerned about the cultural insertion of Alexa in the country and this launch only adds up, showing once again how Brazilian Alexa is and this is reflected in the connection of the ‘virtual assistant with locally resonating themes,’ he says Laura Ancona, content manager for Alexa in Brazil. “We want the experience to be successful and very nostalgic for those who have been eagerly awaiting release trials since the 1980s.”
Creating this connection between the two brands further reinforces the need to offer playful experiences that generate connection in the digital universe.
About CAPRICHO tests
Did you know that the first CAPRICHO personality tests appear in the first editions of the magazine – still in print – in the 70s?
They emerged in response to a public demand that, even then, was looking for self-knowledge and possible role models. Over the years, this session on the website has consolidated itself as a playful tool that the brand explores to bring a connected and fun experience to its readers.
The experience is available on all devices with Alexa and new Capricho tests will be released in the coming months. To log in just ask “Alexa, open Capricho Test”.
Buy your Alexa and take the CAPRICHO tests
security and privacy
All Amazon devices, including the Echo family and Fire TV, are designed with privacy in mind. On devices with Alexa, there’s microphone control, the ability to view and delete voice recordings, and more. To learn more about features that provide transparency and control over your Alexa experience, visit here.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
