More and more often men are losing that resistance to the use of cosmetics and beauty treatments, which is good for preserving health
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That old image that men don’t go to the doctor, don’t use cosmetics and don’t take care of their looks is finally falling apart.
“There is still a bias of many men with sunscreen, thinking that the product will make their skin oilier, stickier, or that it will burn their eyes. There are also those who say that taking care of the skin is ‘for women’. But when they get into the habit and become aware of the importance of taking care of their skin, they tend to be very disciplined,” explains Cintia Guedes, dermatologist and member of the Brazilian Society of Dermatology (SBD).
“For decades, men have been socially conditioned to repress any concern about their physical appearance, fearing being labeled ‘vain’ or ‘feminine.’ However, this mentality is gradually giving way to a more open and inclusive approach to beauty and grooming. Men are realizing that it’s okay to want to improve their appearance and that self-care is not an exclusive feature of women,” says plastic surgeon Tácito Ferreira, member of the Brazilian Society of Plastic Surgery.
There is no shortage of products on the market
With the immense variety of products on the market, the need for daily skin care becoming more widespread and these taboos being abandoned, men have increasingly sought guidance on skin care and even aesthetic procedures.
And they are increasingly moving away from the basics. Bearded men, for example, are looking for suitable and specific products for beard hair, but also want to extend the care to the skin. For this reason we also consulted Ana Paula Kasher, commercial director of B.Urbto clarify five aesthetic care men should have with skin and facial hair:
1. Sunscreen for beard
The question always arises: whether or not to apply sunscreen on the beard? It depends on the length of the hair.
“If the hair is long and covers all the skin, protection can be done with leave-ins or hair conditioners. If your beard is short and sparse, it’s important to protect your skin, yes, with sunscreen. In addition to sun damage to the skin, proper hydration and protection prevent hair fragility,” says the specialist.
Hair can break with excessive friction in the region, lack of hydration and care (such as not trimming it regularly), intense sun exposure, continuous exposure to chlorine or sea water. When your beard becomes brittle, the best thing to do is trim it.
“Some multifunctional formulas have sun protection, such as the Uptown Beard Balm, a balm that contains soothing emollients in its formula – which moisturize the skin and relieve discomfort caused by hair growth, itching, flaking, among others – and protection solar. Its assets also provide thermal protection. This way you can protect your skin and fur from sun damage,” says Ana Paula.
When the hair is short, a tip is to focus on photoprotectors with moisturizing and antioxidant power.
2. Skin care oil
Men generally have oilier skin, even more in Brazil due to the stimulus of the temperature itself. Therefore, they should use products specific to that skin type during their skin care routine.
“Moisturizers, for example, should be lighter, such as those with a serum texture, as heavier products and creams can make oiliness worse. Sunscreens suitable for oily skin are called oil free or dry touch. Nowadays we also find products with oil control, which reduce the production of sebum and have a matte effect. The soaps, in turn, should also be specific for oily skin, but be careful not to wash your face too much, because the more we clean the skin, the greater the production of sebum. So choose to wash your face a maximum of twice a day, preferably with cold water, which helps control oiliness, rather than hot water which stimulates the production of sebum,” explains Cintia Guedes.
As for actives for oily skin, a great option is activated charcoal.
“Activated charcoal is a potent mineral-based ingredient that possesses a number of beneficial properties for the health and beauty of men’s skin, such as controlling and absorbing oiliness and sloughing off dead cells from the skin’s surface and from inside the pores. When this active ingredient is found in a facial mask, which remains in contact with the skin for longer, as in the case of the Black Rednek Mask, the product also prevents and removes blackheads and rebalances the health of the skin tissue, thus ensuring luminosity and softness to the skin.” says Anna.
“This mask also contains collagen in its composition, which has moisturizing and skin conditioning properties. In this way, the charcoal also imparts whitening properties to the skin, contributing to the evenness of the skin tone,” he explains.
3. Daily exfoliation
Bet or not on skin exfoliation? Yes, and depending on the formulation, the scrub can be used daily.
“Thicker scrubs shouldn’t be used on the face. But when the product is formulated with natural ingredients in microspheres, such as apricot and rice, it can be a daily complement to hygiene, removing impurities and dead cells and accelerating cell renewal to make skin visibly more even, clean, soft, lush and light. This is the case of the Tribeca Facial Scrub, which if used daily also has the advantage of increasing the penetration of the cosmetics applied subsequently by removing the dead cells that hinder the absorption of the products by the skin”, explains the director of B.URB.
4. Reduced beard volume and frizz
Not all bearded people have to accept the volume and frizz of a beard. Depending on the formulation, specific beard shampoos can also act to reduce the volume of the beard with a prolonged action.
“Many men want a smoother, less voluminous beard, but don’t want to resort to straighteners, which can cause facial hair to break. In this case, the ideal is to focus on products such as Desmaia Barba Shampoo, a revolutionary product created specifically for the treatment of voluminous and rebellious beards, leaving them loose and without volume to facilitate the modern man’s daily life,” says Ana Paola.
This formulation is rich in active ingredients, nutrients and acids that work in synergy to align the strands, make them lighter and brighter and give a natural look to the beard, including Polyquartenium 7, which conditions and softens the strands for easier brushing, Tocopherol Acetate (vitamin E), which has an antioxidant action, Argan Oil, which supplies hydration to the beard, and Hyaluronic Acid, which promotes the repair of the structure of the threads to make them healthy again, eliminating dryness and breakage.
“In this case it is necessary to apply the product over the entire length of the beard and leave it to act for about 20-30 minutes. Then, rinse the hair until the product is completely removed, dry well and comb the beard as you prefer,” he points out.
5. Jaw rejuvenation and demarcation
Starting early to manage skin aging also helps. According to Dr. Tácito, injectable facial procedures such as botulinum toxin, collagen biostimulators and fillers have played a vital role in deconstructing gender stereotypes associated with beauty.
“Men want results without long downtime and, preferably, without looking ‘procedure face.’ of the chin, is highly sought after to enhance the harmony of the face and profile”, concludes Tácito Ferreira.
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Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
