Drogaria São Paulo: a complete place to take care of your health in a unique way
Drogaria San Paolo has just turned 80. Andre Svartman, DPSP Group Marketing Manager, talks about the company’s path to innovation and constant concern for the health of each customer.
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How does Drogaria São Paulo position itself as a health and wellness center for customers?
A survey conducted this year by Data Senado revealed that 26% of Brazilians rank health as their top concern. That’s why we offer more than just medicines: we follow up on treatments and make sure they get the recommended medicine.
Besides offering products, what services does Drogaria São Paulo offer?
We have service channels, such as apps, e-commerce, physical stores and teleshopping. As part of the services offered, in addition to clinical analyzes and vaccines, we supply medicines and provide specific support to customers suffering from certain diseases, such as cancer.
How does the integration of communication and sales channels benefit customers?
Our concept of omnichannel is absolute. Customers can buy, through various channels, what they need, when they want, where they want and choose the method of delivery or collection. All in a simple way and with the best service.
How many physical stores does Drogaria São Paulo have? What is the average number of interested customers?
DPSP Group is expected to close in 2023 with more than 1,550 stores in nine states and the Federal District. We have a database of tens of millions of registered customers: more than 50% of them agree to be contacted by us. For them we offer support according to their needs.
Drogaria São Paulo is known for its incentive campaigns and social actions. How important is this to the company?
We are one of the largest private dealers in Brazil. Since our founding, we have had a culture that sees health as a broader aid to the population. For some time we have been carrying out actions such as donations of ambulances, support for institutions and projects in favor of the elderly, for example. The 80 years of the company have been marked by innovations, such as round-the-clock service.
What other milestones are relevant?
Our 24-hour service has been a cornerstone of innovation. We are also pioneers in the omnichannel concept and major representatives in numerous popular pharmacies. We’ve also innovated with 559 100% solar-powered stores.
What are the points of Drogaria São Paulo’s beauty, health and wellness journey and how does this benefit the customer?
What we want most is that the client is well, but we know that for this he needs to follow a path of care. For this reason we have treatment monitoring support programmes, where we monitor clients with chronic conditions. In this journey we come across the fact that the patient is a human being and that he needs much more than just buying a product.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
