OR Ipanema Forum, the iconic gallery in the heart of Rio’s neighborhood – Praça Nossa Senhora da Paz – turns 40 and to celebrate four decades it will hold two fashion shows this Tuesday (7) and inaugurate the exhibition “The beauty of time: 20 women in permanent evolution”, which records the current expressions of a team on photographic panels Models who made the city’s fashion history.
The event, called “Ipanema Forum 40 years”will present the fashion shows in an atmosphere of happening, with the models advancing along the sidewalk of Rua Visconde de Pirajá: one for high summer from the gallery brands, featuring current models, and another from the Rio The Paradise brand, by Thomaz Azulay and Patrick Doering, featuring veterans, presenting a print created to celebrate this moment. Among the old models who will walk the catwalk there will be Silvia Pfeifer.
The 20 totems displayed in the gallery will contain photos of women such as Zezé Motta and Cristiana Oliveira, ambassadors of the exhibition, as well as Silvia Pfeifer, Alexia Deschamps, Magda Cotrofe, the former model Veluma, among other women who have left their mark in these 40 years of fashion From Rio. Each totem will carry phrases and reflections of the women photographed with white shirts in silk, tricoline and 100% linen orfganza, by Aline Rocha, a high luxury shirt brand from Rio. At 59, Aline reinvented herself as a stylist during the pandemic. Coming from the corporate world, during the pandemic she started hand-painting white shirts to sell to her friends. Women are also portrayed with artwork signed by Isabela Francisco.
Most of the sentences refer to the personal experiences of the subjects portrayed, in relation to the violence suffered, their age and the passage of time. “I suffered abuse at the age of 8 in Porto Alegre. And then, at 21, in the first modeling agency I worked for, in Paris. In Italy I also experienced this. I believe that by talking about our experiences and insecurities we give voice to many other women and help them fight the violence they suffer”, reports Silvia Pfeifer.
Sensitive to the role of women of all backgrounds, whether they are entrepreneurs, designersmodels, sellers or workers – in building Ipanema’s global fame as a fashion Mecca and lifestyle carioca, the event “Ipanema Forum 40 years” has partnered with the Secretariat of State for Women and the RioSolidário Program to develop dissemination and awareness activities against domestic violence suffered by women in vulnerable situations during this celebration. This segment of the event will be sponsored by entrepreneur, activist and model Luiza Brunet and artist Isabela Francisco, ambassadors of the Secretary of State for Women.
” Actions against violence against women, such as those of RioSolidário and Casa Abrigo Lar da Mulher, a temporary residential shelter in a reserved place for women and their children who suffer domestic violence – supported and present at the Forum Ipanema event – are examples concrete that our struggle has begun and that its fruits will be reaped by our daughters, grandchildren and great-grandchildren”, said Zezé Motta. “The photographic exhibition”The beauty of time: 21 women in constant evolution“‘from models or former models who today continue to work in the most diverse activities comes a message with three signs. The first: that the fullness of life for women does not end with the end of youth and fertility as does patriarchal culture and ageist preaching centuries. Secondly: that we women cannot continue to hide the violence suffered that surrounds us at all times. Secondly: that we must join forces so that our requests for support to the most vulnerable women, such as the poorest or those without income, are increasingly served in projects such as RioSolidário and Casa Abrigo Lar da Mulher”, said Cristiana Oliveira.
Responsible for the arrival of shops such as Joel Molineux, Virtú, Collezione and Praia Brasil at the Forum, and the Frankie Amaury window displays, as well as other projects at the gallery and with brands such as Sobral and BumBum Ipanema, the fashion curator of Forum Ipanema and creative director of “Ipanema Forum 40 years”, Alexandre Schnabl underlines the importance of the space for Rio’s fashion history: “Rio de Janeiro needs to regain its leading position in Brazilian fashion. We are in tune with the Fashion Council created by the Rio City Hall and are available to many initiatives. To achieve this goal, there is nothing like saving the History of Carioca Fashion, essential so that the next generations can better understand what is to come, looking back. The Ipanema Forum is an essential chapter in this journey and we still have much story to tell,” he said.
History of the Ipanema Forum
The gallery, which has just undergone a retrofit (renovation) signed by Bel Lobo, has always been synonymous with quality fashion, even when construction work on the shopping center began, exactly where the old Pax Cinema was located, demolished in 1979. launch of the real estate project, a huge vertical metal structure was erected on the vacant lot to embrace a parade of members of Gruppo Moda Rio – La Bagagerie (by Sonia Mureb), Suka (by Suely Sampaio) and Marco Rica, with loudspeakers with sounds of seagulls making up the soundtrack created by the then hip DJ, Lulu Prado, who now also writes the soundtrack to the new show.
Since its inauguration in 1983, a true fashion show of Rio’s brands paraded through the gallery – the first in Rio to have designer stores -, following Grupo Moda Rio’s move into the venue. Big names like Alberto Sabino, Alice Tapajós, Ameline, Aspargus, Blue Man, Boys and Girls, Carol Rossato, Chor, Datelli, Dress To, Espaço Fashion, Farm, Fernanda Chies, Frankie Amaury have launched there, moved there or can still be found , Gare 7, KA Store, La Bagagerie (by Sonia Mureb), Lenny Niemeyer, Liliana Azulay, Manufact, Marcia Pinheiro, Marco Rica, Marco Sabino, Maria Filó, Mary Zaide, Pilar Rossi, Ricardo Filgueiras, Rio Summer , Rygy, Salinas , Swains, Suely Sampaio and Yes Brasil, among others.
The gestation of the concept of Rio de Janeiro as the world capital of beachwear also began at the Forum with BumBum Ipanema, which took off from there to open stores in Ibiza and Miami, with the muse Magda Cotrofe as testimonial. And in Praia Brazil – of the Catalina swimsuits (which the young ladies wore), a large exporter of beach clothing and responsible for the designer swimwear line Luiza Brunet -, who also worked there in the early 1990s, around the same time that Sobral, with its colorful resin accessories, opened shop in a street-facing shop, where remains to this day.
Foreigners like the underwear The Italian La Perla, multi-brand Collezzione, which sold European brands to SPFW exponents such as Jefferson Kulig, and Joel Molineux, owned by a group of Frenchmen who brought the line of jeanswear by Jean-Paul Gaultier. Directly from Minas, Virginia Barros has been offering her cool and sustainable fashion for a few years. And the multi-brand Virtú – owned by Xênia D’Ávila, which sold the Paulista brands Gloria Coelho, Carlota Joaquina and Reinaldo Lourenço in the city – impressed since its launch in 1996, dismantling a retro interstate bus to reproduce it in its current version. above-ground store corridor to welcome press and guests during the opening event, while models such as Chris Moniz, Paula Schettino and Juliana Galvão paraded as if they were hostesses.
Service:
Ipanema Forum 40 years
7 November, from 7pm: parade and inauguration of the exhibition
Exhibition – A The beauty of time: 20 women in permanent evolution
Monday to Friday, 8am to 8pm, Saturday, 8am to 6pm
Until November 30th
Rua Visconde de Pirajá, 351 – Ipanema, Rio de Janeiro
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
