The influencer is under investigation for suspected electoral fraud
The Italian government is preparing a bill to increase the transparency of commercial activities for charitable purposes, in the wake of the scandal that damaged the image of digital influencer Chiara Ferragni, who was investigated for suspected charity fraud.
The text, which will have to be voted on by the Council of Ministers this Thursday (25th) and which has already earned the nickname “Ferragni Law”, provides for sanctions of 5,000 to 50,000 euros (from R$27,000 to R$270,000) against products that they are protagonists of charity campaigns that do not clearly highlight the purpose and recipients of the funds raised.
In the event of a repeat offense, the offender would risk suspension of activity for one year. Furthermore, companies will have to provide the same information to the Italian antitrust authority before selling the products, as well as the deadline for transferring the charity money.
The initiative comes after Ferragni, the country’s most famous influencer, was fined 1 million euros (R$5.4 million) for unfair commercial practices in the promotion of a pandoro (typical Italian Christmas dessert) in limited company that bore his brand.
The advertising of the product had made the public believe that the proceeds from the sales would be donated to a hospital in Turin, but in reality Balocco, producer of the dessert, had already made a donation of 50 thousand euros before the campaign even began. an amount much lower than that subsequently collected.
It is estimated that Ferragni’s companies earned 1 million euros from the pandoro, an amount that the influencer donated to the Regina Margherita Hospital in Turin after the negative repercussions of the case.
However, it subsequently emerged that Ferragni is also being investigated for similar practices in charitable actions based on the sale of Easter eggs and dolls linked to her brand.
The case has also taken on political connotations, since the influencer and her husband, the popular rapper Fedez, are linked to progressive issues, such as gender equality and the rights of the LGBTQIA+ community, and are critical of the coalition currently at candies.
“Influencers are not those who earn a lot of money by wearing clothes and bags or promoting very expensive panettone, making people believe that charity will be done, but whose price will only serve to pay millions in compensation”, criticized the right-wing prime minister, the minister Giorgia Meloni during a intervention last December.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
