Despite the decline in popularity among younger people, the social network’s Marketplace continues to have more than 1 billion active users
In the days of TikTok and Instagram, Facebook’s daily data feed has lost its appeal among Generation Z. But, as a report from The New York Timesthe social network has regained its popularity among younger people with a section, specifically: the Marketplace.
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You second-hand items sold on Facebook Marketplacethe social network’s buying and selling service, have shone in the eyes of anyone who wants it save when making the necessary purchases.
The space launched in 2016 and continues with more than 1 billion monthly active users.
“Facebook Marketplace is often called ‘the bazaar of the Internet’ and is the modern equivalent of eBay and Craigslist,” Yoo-Kyoung Seock explains to the newspaper. She is a professor of textiles, marketing and interiors at the University of Georgia and studies the behavior of Generation Z and millennials, as well as environmental sustainability in the textile industry.
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For the expert, the success of the platform is due to the trust that users place in the system, linked to their login on Facebook. In addition to easy communication between parties, using the Marketplace is also free, which attracts more users who like to ‘mine’ space in search of savings.
“Young people, including students and young professionals, are increasingly attracted to used goods,” summarizes Seock.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
