What if we could buy clothes without thinking about the mannequin?

What if we could buy clothes without thinking about the mannequin?


Thinking about the fit of the clothes allows you to get out of the ‘boxes’ of sizes, reduce prejudices and the variety of numbers inside the wardrobe





What if we could buy clothes without thinking about the mannequin?

And if instead of buying a mannequin size 42 trousers, it was possible to buy a garment that wears a hip from 95 to 105 centimeters? This would certainly reduce a fairly common phenomenon in most people’s wardrobe – the presence of a wide variety of clothing sizes that fit the same body.

The digital influencer May Fernandeswhich produces content aimed at mid-sized women (an expression that encompasses those above the conventional grid and below the plus size), has dresses ranging from more than 5 mannequins in the closet.

“I have my pieces that are 42, incredible as it may seem, because I wear 46; and I have clothes, for example, that if I buy in places where I’m not used to working with 46, 48, I’m 52. I wore shorts size 52 and, if I wasn’t in the right frame of mind, understanding that it’s not my body’s fault would definitely make me cry, ”she says.

This reality is not exclusive to the female audience. plus size model wardrobe isaquiel winchester she has pieces ranging from 48 to 54, even though her body is size 52. In men’s magazines it is even more difficult to find variety of sizes.

The model says: “I usually end up going to the same shops all the time, because it’s pretty certain there will be something there that works for me. Not necessarily something I like, but it works for me, I know.”

He also comments that, among men, there is still a lot of difficulty in talking about this topic. “It involves several things, doesn’t it?

In December last year, the Brazilian Association of Technical Standards (ABNT) NBR approved No. 16933, which sets a standard for women’s clothing sizes. The measures were agreed upon after a study of several Brazilian women’s bodies across the country.

However, since its membership is optional, the number of garments that join is still small and, generally, without abandoning the conventional size – as stated by Maria Adelina Pereira, superintendent of the Association’s Textile and Clothing Committee. That is, no matter how available the measurements of the piece are, the label continues to frame it in the S, M, L or dummy grid.

“However, in brands found on the Internet this is already common,” points out Pereira. In e-commerce, as consumers are entitled to the first exchange paid by the seller, providing the measurements of the pieces in centimeters reduces this expense. “Working with the fit indication will reduce trade-off. It will be a great ease for the user and a reduction in return for the retailer and the brand,” she says.

Fit is a neologism used in fashion to refer to the fit of the garment on the body. This depends not only on the accuracy of the measurements, but also on the type of fabric and the expected fit.

The superintendent gives an example: “For a pair of trousers the limiting factor is the hip, which is the largest measurement of the perimeters we have. I have a 110 hip and I have invented a pair of trousers that have a 105 Ma when you enter, the fabric has elastane and will be perfect on the body, with no leftovers, because the elastane will stretch to the right size “.

The stigma around the size of clothes, consecrated by fast fashion (department stores and clothing department stores) can be minimized by looking at the clothes from the point of view of fit.

“About four years ago this was a great pain for me. I didn’t like buying clothes in front of anyone, or saying my size, because I was very ashamed. And I know that this still happens to many women, not to understand that the the problem is not in your body. That it is not you who have to adapt to the clothes. It is the clothes that have to adapt to you, “he says. May Fernandes.

Source: Terra

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