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View a list of the international destinations best sold by Brazilians


With a turnover of around R$19 billion in 2023, Brazilian tourism operators are counting on progress in recovery, both in domestic and international travel. […]

With a turnover of around R$19 billion in 2023, Brazilian tourism operators are counting on progress in recovery, both in domestic and international travel.

Last year, shipments to destinations within Brazil alone generated R$11.55 billion, an increase of 122%, equivalent to 60% of companies’ revenues.

The numbers were released last Monday (May 20) by Braztoa (Brazilian Association of Tour Operators) and are considered the highest value ever recorded by the body in its research.




Best-selling international destinations

Also according to Braztoa, international travel also recorded growth, albeit more moderately.

Compared to 2022, sales increased by 22%, reaching a turnover of R$7.69 billion, which corresponds to 40% of total sales.

Although with a more timid performance, the result represents a new international turnover record, for the second consecutive year. This index highlights the resilience and potential of the international travel market, even amid challenges and changes in the global landscape.



Punta Tombo, Argentina

Although Europe continues to have the best performance in the international ranking of the best-selling cities by Brazilian travellers, the top position belongs to someone known to Brazilians.

The United States ranks first, followed by Italy (2nd place) and Argentina (3rd).

Among the best-selling cities, again according to Braztoa, Orlando, in the United States, appears in the lead, with Buenos Aires, Argentina, in second place, and a triple tie in third place, between Lisbon (Portugal), Rome (Italy) and Punta Cana (Dominican Republic).

In terms of international attractions, Walt Disney World and Universal Orlando, both in the United States, are the sales leaders.

Source: Terra

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