The study shows that this psychological trait is distinct and related to infidelity
Have you ever heard of “hemophilia”? (Not to be confused with “hemophilia,” a genetic condition that affects blood clotting.) This Greek word (which can be translated as “taste for emotions”) has been popping up quite frequently on TikTok and other social media, and is used by psychologists to describe how easily a person falls in love. It can also be called “emotional promiscuity.”
In fact, a group of Norwegian researchers recently examined the validity of the Emotional Promiscuity Scale in a Scandinavian population, and found that individuals with a high level of haemophilia tend to have more romantic relationships and a greater propensity for infidelity.
The study was published in the journal Frontiers in Psychology.
How passion is born
Romantic love is an intense emotional and physical attraction to another person, characterized by feelings of passion, intimacy, and commitment.
Typically, it begins with initial attraction and infatuation, where individuals experience intense emotions and a strong desire to be close to each other. If these feelings are mutual, the individuals involved may begin a romantic relationship.
As the relationship progresses, deeper emotional bonds and attachments develop through shared experiences, communication, and mutual support.
The initial part of this process is known as “falling in love.” This experience includes intense emotions, many of which are pleasant, but others can be painful, such as the emotional pain of missing a loved one or longing for them.
For some, passion comes easy
People differ in how easily and often they fall in love. While some fall in love often and very easily, others have this experience much less frequently or never, and it may take much longer for this to happen.
Researchers suggest that how easily someone falls in love and how often it happens is a relatively stable psychological trait.
How many times have you been unfaithful?
Study author Sol Røed and her colleagues wanted to assess whether the Emotional Promiscuity Scale (EPS) accurately measures the degree of haemophilia in the Scandinavian population. His hypothesis was that it could predict the number of romantic relationships a person will have and how often that person will be unfaithful.
The researchers collected data using an online survey distributed by the Norwegian newspaper VG+ and the Swedish newspaper Aftonbladet+. They collected responses from 2,607 people, 75 percent of whom were women.
Participants reported the number of romantic relationships they had had in their lives (“How many romantic relationships have you had in your life?”) and the number of times they had been unfaithful (“How many times have you been unfaithful?”). They also completed the scale and two personality trait assessments: the Dirty Dozen (for the traits of the Dark Triad) and the Mini pool of objects for the international personality (for personality traits).
Is it more common in men or women?
The results confirmed that the scale produces valid measures of haemophilia in the Scandinavian context. And no significant gender differences emerged.
Further analysis revealed that the haemophilia had some associations with personality traits, particularly neuroticism, Machiavellianism, and narcissism. However, these associations were weak, confirming that ease of falling in love can be considered a distinct psychological characteristic.
The results showed that individuals with haemophilia Those with more pronounced tendencies tended to have had more romantic relationships throughout their lives and also reported being unfaithful more frequently.
The study provides a valuable contribution to the development of psychological assessment tools and to the scientific understanding of the ability to fall in love. However, further research is needed to confirm the results.
Source: Terra

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.