The two incredible women have been working in the fashion market for a long time. Now they intend to bring innovation by combining their specialties, to expand the models of dresses for parties and weddings.
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Brazilian designer who conquered Paris
Married to a businessman Emerson Andrade, Jennifer Coelho has distinguished itself in the fashion scene, dividing its activities between São LuÃs and São Paulo. She was the only Brazilian to be honored by Chanel in Paris, a notable achievement that adds to her education in fashion. Furthermore, his postgraduate studies in Milan, Italy.
With 17 years of experience, Jennifer he is one of the few designers in Brazil to master the French Luneville embroidery technique. This technique originates from French haute couture. It allows the application of stones and pearls on pieces with the aid of a frame and a special needle. Therefore, the technique especially flatters bodies in party dresses.
The designer’s career also includes a number of signature collections that not only reflect her artistic vision but also meet the demands of discerning women. Therefore, it provides exclusivity in creating and realizing your dreams.
The corsetry revolution in Brazil
The Madame Sher brand identity reflects the trajectory of its founder, Sherand her passion for corsetry. However, from an early age, the daughter of a talented pattern maker, she showed an interest in high-waisted dresses with laces at the back.
In the late 1990s, she was driven by a desire to experiment with the dramatic silhouette of the corset, Sher he began to study the history of the corset and the techniques for making it. Primarily, with the support of her mother, she began creating corsets for the looks she wore at the events she produced in the early 2000s.
In 2002, after years of using corsets, he decided to develop models for sale. However, it faced significant challenges, such as finding raw materials that were not only aesthetic, but also guaranteed durability and comfort in everyday use.
The solution came with an investment in technology, allowing the creation of innovative raw materials, previously non-existent on the market. The result was a resounding success: within two years, her corsets began to attract the attention of Brazilian artists and personalities, who were looking for exclusive designs from the designer.
New partnership
The idea of Sher AND Jennifer aims to bring together corset technology with elaborate manufacturing. As a result, a very refined execution of delicate materials, which make a difference in the appearance, such as: stones, crystals, feathers and even handmade paintings.
Together, they promise to revolutionize the fashion market and offer a new experience to their customers, combining tradition and innovation with details.
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Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
