The expert explains the valuable tips that anyone should follow to start a business with good results next year
Undertake It was a decision made by many Brazilians, who want to earn extra income or even risk this venture once and for all, making it their main income. However, this doesn’t always work and there are several mistakes that novice entrepreneurs can make.
For this reason, it is important to know, before starting to undertake, some essential steps and advice to have more chance of success in this.
Do you want to start your business in 2025? See below the guidelines of Urandir Fernandes de Oliveira, entrepreneur and CEO of 18 companies:
Focus on the customer experience
Firstly, always putting customer experience at the center of the strategy is fundamental. In other words, there is no point in having good technologies, for example, if you cannot offer the consumer a memorable and engaging experience. This can occur in customer service, after-sales or in the personalization of the purchase journey.
Practical tip:
Invest in CRM (Customer Relationship Management) tools to better understand your customers’ desires and behaviors and offer an increasingly personalized service. Create direct and open communication channels with your customers and always seek feedback for ongoing adjustments.
Have a mindset of innovation and continuous learning
Urandir explains that the business environment is changing too rapidly for entrepreneurs to remain complacent. Therefore, the ability to learn and adapt to new technologies, business models and market needs will be essential to survive in 2025.
In fact, this mentality of continuous learning and innovation should not only be personal, but also transmitted to the entire team.
Practical tip:
Stay up to date on new trends by attending courses, workshops, industry events and networking with other entrepreneurs. Cultivate a culture of innovation within your company, where employees are encouraged to come up with new ideas and creative solutions.
Carry out flexible financial planning
In 2025, markets will continue to be volatile and unpredictable, making flexible financial planning necessary.
Business owners must have a solid understanding of their cash flows and budgets and be ready to adjust their finances in response to market changes. Financial reserves and a sensible investment strategy can help you weather unexpected crises.
Practical tip:
Use financial management and predictive analytics tools to monitor financial performance in real time. Maintain a reserve fund for emergencies and consider having multiple sources of income to reduce risks.
Embrace diversity and inclusion
Diversity and inclusion isn’t just a social trend â it can help your company be more successful. This is because, with diverse people within a team, more innovative and creative ideas tend to emerge.
Practical tip:
Invest in recruiting programs that prioritize diversity and inclusion, ensuring your team has diverse perspectives and experiences. Additionally, offer training to raise awareness about diversity, creating an inclusive and welcoming environment for all.
Have strategic collaborations and partnerships
Successful entrepreneurs understand the value of forming strategic alliances. Collaboration with other companies can bring mutual benefits, such as entering new markets, accessing new technologies or reducing operating costs.
Practical tip:
Identify companies that complement your business and explore collaboration opportunities, whether in marketing, technology, distribution or product development. Participate in accelerator or incubator programs that connect entrepreneurs with strategic partners and investors.
Prioritize mental health and life balance
Finally, to start a successful business in 2025, it’s important to understand that this can be exhausting. Mental exhaustion is a real risk and taking care of your emotional and physical health should be a priority. A leader who values ââhis own well-being and that of his team is more capable of making the right decisions and leading the company with balance.
Practical tip:
Establish clear boundaries between work and personal life, setting aside time for rest and recreational activities. Also encourage mental health and well-being practices among your employees, such as flexible schedules, remote working, and awareness.
Source: Terra

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.