The Tocantins influencer shines at the 2024 Kwai Awards with a sustainable look

The Tocantins influencer shines at the 2024 Kwai Awards with a sustainable look

Last Wednesday, 30th, the influencer Tocantins Alessandra Araújo, Popularly known as the “root blogger”, she was highlighted at the prestigious Kwai 2024 Awards, held in Sao Paulo.




Alexandra, who has gained notoriety on social media for her creative recreations of celebrity costumes, was honored in the DIY category with a stunning handcrafted dress made from corn husks.

During the ceremony, Alexandra presented his exclusive creation: a dress completely produced and sewn by his own hands. The one-piece featured a skirt with a bold slit and a sweetheart neckline bodice adorned with corn kernels, combining rustic charm with remarkable elegance.

Delicate design

The project required not only creativity, but also dexterity in using the sewing machine, highlighting the influencer’s ability to mix fashion and elements from rural areas.

“It was amazing to be able to show my work and walk the runway in front of so many people. I didn’t expect to win; it was a big surprise. I noticed that while I was on the catwalk, people were amazed by my creation. I’m grateful to Kwai for the wonderful invitation to participate in the event,” he said Alexandra excited.

On digital platforms, Alexandra has excelled at transforming aspects of rural daily life into innovative and engaging content. Inspired by her experience in the countryside, she converts typical elements of rural life into fashion and beauty trends. He has already recreated looks from famous artists such as Anitta, Paola Oliveira AND Luisa Sonza, receiving praise from millions of followers for its unparalleled originality and creativity.

Source: Terra

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