To attract the consumer 4.0, a Brazilian pizza chain enters the virtual world
The Metaverse has so much news that it makes you hungry. Literally. Without leaving the Metaverse, you can go to virtual pizzeria, place your order and receive it at home, in the real world. That’s exactly what Meta Pizza promises, the launch of the Brazilian pizza chain Pizza Prime.
With an investment of R $ 1.5 million, the goal of businessman Gabriel Concon, CEO and founding partner of Pizza Prime, is to have a virtual store network and generate business in this new trend and consumer reality.
“For this start of the project, we will have all our stores accredited, but for new entrants the brand will only be launched next year. We have the ambition to earn 10 million with the network by December (2022), ”says Concon.
How to sell pizzas in the Metaverse
The main idea here is to bring the option to order a pizza in the virtual world. For this reason, sales will take place exclusively online, through its own sales channels and on various digital platforms, also in partnership with iFood.
To serve the Metaverse 4.0 audience, Meta Pizza has a different menu, which will be served through Pizza Prime’s 70 physical stores. Concon’s idea is to format the business for franchising marketing also in the Metaverse.
Source: Terra
Benjamin Smith is a fashion journalist and author at Gossipify, known for his coverage of the latest fashion trends and industry insights. He writes about clothing, shoes, accessories, and runway shows, providing in-depth analysis and unique perspectives. He’s respected for his ability to spot emerging designers and trends, and for providing practical fashion advice to readers.
