The sector already generates more than R$2 billion per year and reveals the demand for sustainable packaging and products
Summary
The research reveals a growth of the erotic market in Brazil, which generates more than R$2 billion per year
A unprecedented research created by Portal Mercado Erótica in collaboration with INTT Cosméticos reveals impressive data on the growth of the erotic market in Brazil, which already generates more than R$ 2 billion per year and forecasts an annual growth of 8% until 2028. It is held between September and October 2024 with entrepreneurs in the sector, the research shows how cultural change and digitalisation have given impetus to the market, highlighting a more receptive and interested public in products for intimate health and sexual well-being.
The survey highlights a new phase of the sector, which is moving away from the stigmas of the past and is positioning itself as part of the self-care routine of thousands of Brazilians. According to the survey, around 55.6% of consumers are women, with a predominant age range of 26 to 45, and the majority of products are purchased digitally, responsible for more than 60% of sales in the country .
Social networks, digital influencers and content marketing have played an essential role in demystifying erotic products and building consumer trust.
Technological trends and innovations
The study also reveals the impact of technology on the sector, with the emergence of smart products such as app-controlled vibrators and devices that use artificial intelligence to personalize the user experience. Demand for these technology products reflects a younger, more connected audience that values personalization and innovation as part of the shopping experience.
Another highlight is the growing interest in sustainable products, with brands adopting responsibly sourced materials, such as medical-grade silicone and recyclable packaging, with the aim of serving a conscious consumer.
Growth of the “edutainment” segment.
The research highlights a growing trend of products aimed at couples and items that combine entertainment and education, known as “edutainment”. Erotic games, interactive cards and couples’ kits have gained popularity, promoting not only pleasure, but also dialogue and connection between partners.
These items, often recommended by therapists and experts, have played an important role in normalizing the consumption of erotic products as a relationship-strengthening tool.
Sustainable consumption and sexual well-being
Brazilian consumers have become increasingly attentive to the quality and sustainability of the products they purchase. The research shows that around 30% of companies in the sector already adopt sustainable practices, and the interest in erotic cosmetics focused on intimate well-being and emotional health is one of the most promising trends. These products, ranging from natural lubricants to moisturizers and massage oils, reflect a growing demand for comprehensive self-care, aligned with physical and mental well-being.
Promising future for the Brazilian erotic market
With a solid growth rate and an increasingly open and informed public, the erotic market in Brazil shows a promising future. The survey indicates that the sector is poised to double by 2028, with a diverse portfolio that includes everything from luxury and high-tech products to affordable items for all consumer profiles.
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Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
