The launch of the shareable fragrance Egeo Choc High has undergone a makeover, being a bold new interpretation of the already beloved Egeo Choc.
With an intriguing combination of chocolate and strawberry notes, the novelty brings a balanced proposal that reflects the “high sugar” effect, proven through neuroscience, awakening the energy to enjoy every moment in maximum mode.
The campaign will be broadcast on Boticário’s proprietary networks, with content that focuses on duality, reinforcing the fun and sensoriality of the perfumery brand, shareable with the target audience, Gen Z, who is constantly looking for a leading role in the world and it doesn’t. I don’t want to be one of the crowd.
Second Carolina CarrascoDirector of Branding and Communications at Boticário, Egeo is a brand that connects to the public through entertainment, building authentic conversations with this community: “Plurality is a surprising characteristic of the current cultural context, especially when we talk about Gen Z. It is a generation that does not want to be labeled with a behavior or personality; it understands that it can be a little sweet and also a little acidic, all at the same time. The communication of EGEO Choc High translates the duality of the olfactory notes of fragrance, fun and creativity”, explained the manager.
#TimeAcid or #TimeSweet?
EGEO Choc High will also be present in the video game universe with the Choc High Arena, an experience within Fortnite’s creative mode. Created by Druid Creative Gaming, an agency specializing in connecting brands to the world of gaming, and produced by Pixel Hunters, a studio that creates exclusive in-game actions, the action features an interactive map developed specifically for the campaign, where players are invited to choose which side to take in the battle between chocolate and strawberry, symbolizing the “half sweet, half tart” duality that defines the new fragrance.
The dispute is not just a game, but an immersive experience, which allows players to explore the identity of the fragrance in an environment that seems to be inside the bottle of Egeo Choc High, with bittersweet territories and personalized icons of chocolate and strawberry, aligning the narrative of the fragrance on the themes of authenticity, lightness and fun
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
