With criticism and praise for celebrities such as Jade Picon, Gil do Vigor and Viihtube, the exhibition can make influencers reflect
The growing professionalization of the influencer market in Brazil generated a debate on the responsibility and role of consultancy companies in the management of digital careers. Recently, a leaflet leaked has circulated on social media and has led to the light of everything, from criticism to positive evaluations on famous influencers, including names such as Jade Picon, Ary Fontora and Gil Do Vigor. The document revealed deficiencies in compliance with briefing, deadlines and execution of the campaign. And so far he continues to generate discussions on the lack of professionalism and responsibility of the teams that mediate these contacts.
Word of expert
For the CEO of Padro Communicição, Gui Pacchetti, the evolution of the market requires that both the influencers and their teams become more responsible and efficient. “With the professionalization of the influencer market, influencers will also have to become more responsible and professional. I have worked with many people on this list that circulates around and, surprisingly, everything I read is true,” comments Gui, referring to leaked spreadsheet. It also underlines the importance of good advice in the management of artists. According to Gui, many failures in projects and countryside can be attributed to the work of intermediaries and not exclusively to talents. “Many of these feedbacks are linked to those who intermediate this contact with the artist, but in the end it is the talent that is faulting,” he says.
According to the CEO, Padro Comunicição adopts a different approach. The company has a team specialized in content that examines all the materials produced by the artists before they are delivered to the brands. “Everything passes through the artistic sector, we control everything our artists do. This prevents the contents from reaching brands in any way and always brings renewal. In this way they all win,” he explains.
Exposed could be an opportunity
Gui also underlines the importance of posture and humility of influencers. For him, the artists well recommended and with their feet on the ground are more likely to build solid and lasting relationships with the brands. “Humility, cordiality and common sense of reality are fundamental to strengthen the credibility on the market and guarantee the continuity of partnerships,” he adds.
The leaked spreadsheet has highlighted failure to comply with the deadlines and even behavioral problems between some influencers. It can serve as a warning, both for content creators and for brands and their teams. In a constantly growing market, professionalization, image care and the choice of qualified teams are essential aspects for the success of advertising campaigns and the evolution of the careers of influencers.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
