The expert explains that the focus of content producers must be precisely in humanization, but that the IA is not an enemy
With the rapid progress of artificial intelligence, the digital marketing industry and the creation of content undergo significant transformations. For Mario Henrique, CEO of HSAThe Marketing Influencer Agency should not be seen as a threat, but as a great opportunity for those who know how to use it strategically.
“The creators who know how to enjoy and navigate Ai wave will reap many fruits. One of the most promising paths is the creation of digital avatars based on the identity of the influencer. This allows them to eternalize their image in different phases of their career, always maintaining a strong commitment with the public”, explains Mario.
According to the expert, this technology opens the doors for a new era on the digital flu market, in which creators can expand their presence and monetize their image innovatively.
Humanization will be the differential of true influencers
With the progress of artificial intelligence that generate content, some brands can opt for digital breeders, reducing the costs and cache negotiations. However, Mario Henrique underlines that humanization will be the big differential of the real influencers.
“I believe that the human role will be precisely to bring authenticity to the actions. Although technology evolves, some experiences cannot be replicated by the AI. The creators who know how to balance the use of technology with their real presence will distinguish even more on the market”, he says.
For him, this cure will be particularly important in niches that involve sensitive issues such as politics, religion and controversial affairs. “The intonation and credibility of a real influencer are aspects that make the difference in communication with the public,” he adds.
Ai as an ally in flu marketing
Inside HSA, the IA is already part of the team’s daily life, helping to optimize processes and improve content strategies. Among the most used tools, Mario highlights the chatgpt and artificial intelligence platforms for the creation of images and projections.
“We use chatgpt because it can be adapted and trained to work with the team, automating activities and optimizing time. Artificial intelligence does not replace the human factor, but improves productivity and creativity”, explains CEO.
With an increasingly dynamic and technological market, Mario Henrique strengthens the fact that the secret of success for digital influencers is not competing with the IA, but in strategically interacting with his work. “The creation of your digital avatar can be one of the solutions to maintain relevance and longevity in your career,” he concludes.
With this innovative approach, the HSA remains at the forefront of the flu marketing, helping the creators of content to adapt to new trends and maximize their potential in the digital scenario.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
