Layette’s purchases in the United States continue to climb among the Brazilians

Layette’s purchases in the United States continue to climb among the Brazilians


By those who dream of creating the child’s layette abroad to those who have never considered this idea, has several positive aspects, including prices

Brazilian and more and more they choose to create the child’s slut in the United States, especially in Orlando. The city, known for themed parks, also stands out as a destination for shopping for future parents, including personality such as Sabrina Sato, Virginia Fonseca and Ivete Sangalo. Among the main attractions there are the variety of products, advanced technology and cheaper prices.




Good and cheaper

According to Richard Harary, CEO of Macrobaby, one of the largest segments stores in the United States, products such as children’s trolleys with USB porters, electronic smudges of artificial intelligence and milk connected to applications are differentials of the American market. In addition, the lowest taxation makes international brands cheaper. Harary also stresses that many articles follow rigorous safety certifications, such as ASTM and FDA.

“The products sold here often have more innovation and characteristics that have not yet arrived in Brazil. Furthermore, the safety problem is a big differential, since many items undergo rigorous tests before they are made available on the market”, says Harary.

Another relevant factor is the economy. Even with the variation in dollars, essential products, such as strollers, car seats and children’s clothing, can be up to 50% lower than Brazil. The growth of the market of sustainable products, such as biodegradable diapers and organic clothing, has also attracted consumers looking for quality and durability. “The parents are more aware and better plan their purchases. Give the priority to quality articles, which will last longer and bring real benefits to the child and the family”, adds the CEO.

Layette in the United States is wanted by different social classes

The profile of the Brazilians who create a layette in the United States has also changed. If once it was a more common practice among high -income families, today it is an alternative planned by various profiles. Consultancy and specialized promotions help to make the experience more accessible, guaranteeing economy and access to innovative products.

“Also with the high dollar, the prices in Brazil follow this variation, since many stores import products from the United States. In the end, the direct purchase here is even more useful”, concludes Harary.

Source: Terra

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