Do you dream of undertaking? The main errors that compromise the growth of the business

Do you dream of undertaking? The main errors that compromise the growth of the business


The expert warns risks to grow without planning and indicate solutions to sustainable expansion

The expansion of your business is the dream of many entrepreneurs, but without adequate planning, growth can become a great risk. The lack of financial structure, the wrong choice of the moment to expand and the absence of a prepared team is among the main challenges faced by the growing companies.




Carefully plan your business

According to the specialist in corporate education and emotional management, Leonardo LoureiroOne of the major errors made by entrepreneurs is the underestimation of the costs involved in the expansion process. “Many believe that only an increase in sales will be enough to cover new investments. But they forget to consider expenses such as the formation of the team, infrastructures and operations. Without a solid financial planning, expansion can bring society to dangerous debt”, warns Loureiro.

Another common challenge is the hasty entry into new markets and operating areas. For Loureiro, excitement can lead to impulsive decisions without adequate market research. “The expansion requires a detailed study on the demand, competition and profile of the target audience. Without it, there is a great risk of not being able to position itself in a competitive way and lose important resources in the process,” explains the expert.

Taking care of the team is essential

The management of the team is also punctuated as a decisive factor for the success of the expansion. Without the preparation of the team for new challenges, there is no way to start growing. For Leonardo, a successful expansion depends on qualified leaders and a team in line with objectives and corporate values.

“In addition, in the expansion process, the well -being of the team must be above any goal. The implementation of a mapping of mental health within the company is a differential to avoid overload and maintain productivity. The growth brings further challenges and pressure, and it is essential that the entrepreneur deal with the emotional health of emotional employees.

It is time to avoid corporate errors

Leonardo also suggests that to avoid these errors and guarantee solid growth, the planning of strategic growth should start with detailed market analyzes and competitors, allowing the company to identify real growth opportunities. It is also essential for the definition of clear and achievable objectives. As well as the processing of a financial plan, which includes the necessary investments, the cash flow and the performance provided. In addition, the continuous training of the team and the implementation of corporate education tools, such as preparation courses, are essential to maintain control over growth and guarantee their sustainability.

“Expansion is not only an increase in revenue, but strengthening the company bases so that it can grow in a sustainable and long -term profitable way,” concludes Leonardo.

Source: Terra

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