The survey shows that also with stability in the middle ticket, the volume of consumers willing to spend a good opportunity for retail sale
A new national survey on purchasing behavior for Valentine’s Day 2025, conducted by Vinklo, Festalab.co gift platform, underlines that 80.7% of Brazilian consumers intend to buy gifts on this date.
The survey stresses that the seasonal date remains strategic for trade, with a strong emotional charm and a real intention of purchase by the population.
To the question of the amount they plan to invest this year compared to 2024, 53.4% said they should spend the same amount, while 21.2% indicated the intention of an increase in expenditure. Another 25.2% said they should reduce the amount invested.
“This research shows that Valentine’s Day is still an important date for retail sale and the highlight goes to stability in the middle ticket. The expectation, both physical and digital trade, will be ready to satisfy the demand, offering varieties, good payment conditions and interesting purchasing experiences”, says Erik Santana, CEO of Vinklo.
Focus on price intervals between R $ 50 and R $ 199
The analysis of the most cited value intervals in the research underlines that:
33.9% intend to spend between R $ 100.00 and R $ 199.99;
32.8% between R $ 50 and R $ 99.99;
15.3% up to R $ 49.99;
10.5% between R $ 200.00 and R $ 299.99;
7.3% on R $ 300.00.
Purchase channels
The Internet presents the main purchase channel for Valentine’s Day 2025. 74.7% of respondents choose online purchase. Physical stores appear with 25.2% in consumer preference. The interviewees underline which factors are decisive in the decision of the place and purchase of the gift: price (21.1%), offers and promotions (19.5%), have the specific product that they wish to buy (15.2%), diversity of the product (9.5%), next to the goods price (9.5%) and delivery time (9%) and others.
Categories in the foreground
The research also faces the categories of gifts most sought after by consumers. The preferences are guided by clothing (24.3%), perfumes and cosmetics (18.2%), followed by shoes (12.2%), the accessories appear with 8.4%, next to a personalized gift (8.2%) and chocolates and baskets (7%). Options such as jewels and semi-abrupt were also mentioned, drinks, books, vouchers and electronics.
Payment means following the digital trend
The most cited form of payment in the survey is the credit card (45.8%), next to PIX (43%). The debit card appears as an intention of 8.8% of the interviewees and the money of 2.2%. This strengthens the trend of digitization in consumer transactions in the country.
Research methodology
Vinklo listened to about 774 people from all regions of the country, over 17 and various genres. In terms of geographical distribution, most of the interviewees are located in the south -est (77%), followed by the North -Ast (9.4%), South (6.2%), Midwest (5.9%) and Nord (1.8%).
On Vinklo
THE Vinklo It is a gift platform created by Celebrationone of the main online invitations in Brazil and also composed of Birthday messagesAnd it aims to simplify the choice of a gift through technology.
Website: http://www.vinklo.com.br
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
