Skincare Wave explodes the cosmetics market

The centenary company reinvents the wave of skin care in Brazil

The Brazilian cosmetics sector has moved about 27 billion dollars by 2024 and should reach 32 billion dollars by 2027, according to the ABIHPEC data in collaboration with State. Even in the face of a demanding scenario, the consumption of beauty products continues to increase, guided by a more demanding consumer, aware of sustainability and the presence of natural activities.

It is in this context that the Epilê and Rock Brands’ acclimatation-proprietary laboratory is an example of success adaptation. Founded for over 100 years, the group has crossed generations by maintaining its tradition, but strongly betting on innovation and market repositioning.

In the video, Mateus Enrique Argentieri, director of the acclimatation workshop since 2020, shares the backstage of the company’s transformation, which sells about 3 million units per year. From a traditional family business to a company that is increasingly connected with the new needs of the market, Matthew speaks of the challenges of the balance of inheritance and innovation, explains how active natural products – such as the Rose Muschetto oil, have earned the protagonist and reflect on the role of sustainability and customization in current consumption.

“Being a centenary society is an advantage and a responsibility. Tradition brings us the authority, but also requires a constant reinvention”, says the manager, who began his career in the still young laboratory, through different areas before taking the command.

The epilê, aimed at the public of 25-45 years, and the rock, with nostalgic charm between women over the age of 50, illustrates how it is possible to grow in different niches without losing identity. With physical presence in perfumeries and pharmacies and increasingly stronger in digital, the acclimatation laboratory now bets on the internationalization and expansion of the wallet.

Watch the video and know the ways in which Brazilian companies are walking to grow in one of the most promising markets in the country.

Homework

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Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.