7 tips to sell more on social networks, according to Expert

Influenza the marketing expert leaves advice to increase your business with influencers

With experience in commercial management at the secondary agency, Larissa Calheiros explains how brands can transform followers into customers using influencers

Social networks are no longer only showing off to become powerful sales channels. Both on Instagram, Tiktok or YouTube, the presence of influencers was decisive for the success of the brands that want to sell more – with authenticity and connection. But how to use the influence of strategic marketing to increase revenue?

To answer this question, we talked to Larissa Calheiros, a secondary agency management specialist, one of the marketing marketing references in Brazil (you must change it because we are not a KKK reference. Following, lists 7 essential tips for those who want to sell more on social networks with the help of content creators.

Choose influencers who talk to your destination audience

“It is useless to have an influencer with millions of followers if he does not speak with the profile of his ideal customer,” explains Larissa. “The most important is relevance and connection with the right audience.”

Give the priority to authenticity

The public on social networks is identified when a recommendation is forced. “The content must make sense for the influencer. When it believes in the product, the communication flows of course – and sales come accordingly.”

Bet on long -term partnership

Larissa claims that punctual campaigns can generate peak visibility, but it is the continuous relationship that creates confidence. “The lasting partnerships create consistency and place the brand in the consumer’s mind.”

Measure the results, in addition to the partnership period

I like and opinions are instant analysis metrics, but the result could arrive in the long term. “Observe the impact on the traffic of the site, on the generation of leads, on the coupons used and, of course, on sales conversions. The influence of marketing is powerful, but it must be monitored with criteria beyond the initial period of the campaign. It is very common that the followers have an impact by creating desire, but the purchase has not always arrived immediately. Create the coupons with a higher date to facilitate the campaigns.”

Invest in various formats

“Rollers, stories, long videos, lives … each format has a specific function and audience. The diversification strategy helps to maintain interest and create different consumer profiles.”

Give creative freedom to influencer

“They know their audience better than anyone else. When the brand tries to control too much content, naturalness is lost that it is the great resource of influenza marketing.”

Face the influencer as a commercial partner

More than a “paid post”, Larissa recalls that the influencer can be a strategic ally. “When involved from the beginning, it contributes to ideas, adaptations and even perceptions of the final consumer. It is an exchange that generates value for both sides.”

With planning, consistency and good partners, social networks can become an active showcase – in which the public not only discovers the brand, but also feels motivated to buy. “The influence concerns trust. And who knows how to use it with the strategy from the point of view of the brand and the final consumer sells more and sells better”, concludes Larissa Calheiros.

Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.