Expert explains the phenomenon
Experts explain how to travel is no longer a luxury and has become a fundamental need for the emotional balance and the well -being of the Brazilians
The act of traveling, previously associated with luxury and exclusivity, has achieved a new meaning for the Brazilians: mental health investment, emotional balance and quality of life. The movement of the tourism sector reflects this cultural change. The data of the Ministry of Tourism reveal that the sector has moved $ 230 billion in 2024
More than a rest, the travels were seen as an opportunity for reconnection with themselves and others. “Access to the trip as a good consumer has brought to the market the need to travel to see if what they talk about is true for the place. Even if it is only in disagreement,” says Erik Cabral, CEO of Agency Viagem with style.
The search for experiences also reflects on the growth of international tourism in Brazil. Between January and June 2025, the country has received over 5.3 million visitors. This reports a global movement that strengthens the role of tourism in collective and individual well -being.
The advantages of travel
“When you travel, you move away from the routine, from stress, that day to day that is often heavy. You are following new environments, other cultures, related to other people, making new friends, knowing new places. So travel provide new perspectives and an increase in well -being, in general. Amuta.
By understanding the new mentality of the modern traveler, 73% of tourist agencies adapted their forms of payment. Offer structures such as installments up to 24 times and bank slips – practices that democratize access to travel experience. “Our flagship today is long -term planning, the payment without compromise of the boundaries by the bank and the growing search for people for travel groups”, explains Cabral.
Lifestyle
The desire for belonging and socialization also grows. The search for Booking.com stresses that 42% of the Brazilians traveling alone now prefer to do it in a group, looking for safety and emotional exchanges. “Even those who travel today also seek the company of the travel group. So, in addition to our customer who needs a group to travel because of ease, today they are already used to travel who want to travel in a group,” says CEO.
A study by Getúlio Vargas Foundation (FGV) strengthens this new look. 54% of Brazilians already consider the journey an essential element in the family budget, equating it to health and education investments. “The traveler’s profile has changed a lot and access to the trip has become a new product mode. The journey intended as something that adds to the quality of life is almost as if they were taking a product from the superfluous line and graduated for basic needs”, concludes Cabral.
The projections confirm this movement. According to the World Travel and Tourism Council (WTTC), the sector should grow by 8.5% by 2025, led by the consolidation of travel as a fundamental part of contemporary well -being.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
