Loreal Group Brand in Brazil arrives in the country to revolutionize the portfolio of the division of professional products with innovation, connection with a disturbing and disruptive audience
To be the new brand Z Generation Z Love, Matrix stands out for its authentic and inclusive position, translated into the motto: “For all hair! All humans”. The brand’s proposal goes beyond aesthetics, strengthening its commitment to diversity, representativeness and innovation, increasingly essential values for today’s consumers.
The brand also bets on a pro formulation that transmits high -performance trust and technology, as well as a “surreal” hair, a concept brought to Brazil by Matrix, referring to the word “surreal” and to the word everything (in Portuguese, everyone), showing that the brand is inclusive and accessible to all types of hair. The brand also has a differential of being simple, as it connects the professional assistance routine to a simplified way to use, showing that the public can use products at home, every day, easily.
“Matrix is a brand unlike all that the market has ever seen. We bring a disruptive proposal, with a high digital charm, vibrant visual identity and products developed with sharp technology. More than transforming hair, we want to transform perceptions on what is beauty”, says Joana Fleury, director of the division of professional products in Brazil.
With the launch, the brand presents a line of products that reposition the cure and concern for the hair and that strengthens the idea that hair is a symbol of culture, identity and personality, in line with the urban, authentic and simple lifestyle that the world asks for today. The brand bets on bold color packaging, personalized care and formulas that serve all the hair types – from Straight to Curly – strengthening its mission to expand access to professional beauty.
We want to expand the tone of the professional market. Created by hairdressers who break stereotypes. Happy, hyper connected, without fear of being real. We will show that fun technology can be professional. For a new guy. For those who think: we will use the “tourist look” to evaluate local culture. Because we know that it is not possible to create value for Brazil, without evaluating the Brazilian" Camila free, group of branded products explains.
Matrix arrives in Brazil available in perfumers, markets and beauty salons. The brand lands in the country with only 7 products, offering a simple and simple routine for consumers, with a line consisting of shampoo, balm, mask, hair for hair, left, curl modeler and multibody spray.
Source: Terra
Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.
