Strawberry of Love: Sweet becomes fever in the country, generates queues in stores and runs out quickly

Professor celebrates the success of sales: “I have never seen anything like that, it’s a second Easter”

A new phenomenon has won the taste and Brazilian social networks: The Strawberry of Love, reread the traditional love apple that mixes flavor, freshness and nostalgia – and is generating queues and profits for pastry chefs across the country.

Since the beginning of July, the term “Strawberry of Love” has emerged on Google’s trends and has become viral on Tiktok and Instagram, with hundreds of videos showing people who taste the candies or who try to do it alone. The repercussion has already led the pastry chefs to increase production and the orders come a few minutes from the start of sales.

In different cities, the strawberry of love has been sold between $ 10 and $ 25 the unit, depending on the region, but the high demand makes people even more expensive. The Millena Moreira packaging, by Vila Velha (eg), told of a video published on Instagram that a customer has paid $ 50 in one unit.

“I had a line with the password in my shop, so the strawberry of love would not have reached the end of the line. This person offered the person in line with a closer position he left him the place he would pay $ 50 for the strawberry of love,” he said.

The request for sweets is so great that the pastry has closed its shop on Monday and Tuesday, to focus on production and will open only on Wednesday 23.

“What is happening in Brazil with this candy, I have never seen anything similar, is to be a second Easter of the pastry chefs. I think this product will be for our history,” said Milena.

Why is the strawberry of love so much success?

Visual appeal: The luminous caramel layer and the vibrant color of the strawberry make the candies highly “Instaggro”.

Affective memory: It is the apple update of love in a small, sweet and easy to eat – remembering vintage, but modernity.

Sophisticated texture: The strawberries covered with milk brigade nest, wrapped in a crunchy shiny red caramel crust form a tasty and gourmet combination.

See this photo on Instagram

Source: Terra

Ben

Ben Stock is a lifestyle journalist and author at Gossipify. He writes about topics such as health, wellness, travel, food and home decor. He provides practical advice and inspiration to improve well-being, keeps readers up to date with latest lifestyle news and trends, known for his engaging writing style, in-depth analysis and unique perspectives.